Alex Ovechkin's star continues to rise.
The Washington Capitals forward signed with IMG on Monday, agreeing to a deal that gives the powerful sports marketing company control of his management, sponsorship and licensing opportunities. Ovechkin is the only hockey player represented by IMG and the company thought he was a natural fit.
"As one of the most exciting players the game of hockey has seen, Alex has captured the imagination of fans around the globe and he is well on his way to establishing himself as one of the world's great sports icons," Brad Pelletier, the managing Director of IMG Canada, said in a statement.
"The excitement and personality he brings to the game is not only great for hockey, but also for his personal brand, which we look forward to working with him to grow around the world."
The 24-year-old Ovechkin won the Hart Trophy as NHL MVP the past two seasons and has scored more than 50 goals in three of his four years in the league.
Ovechkin's US$124-million, 13-year contract with the Capitals was negotiated primarily by his mother Tatiana. He'll be getting more help with his future sponsorship opportunities with IMG.
"I am very happy to become part of the IMG family," Ovechkin said. "It is an honour to join the list of some of the world's iconic athletes that IMG represents. I'm excited to have them handling the off-ice business aspects of my career."
Among the other athletes represented by IMG are Tiger Woods, Roger Federer and Rafael Nadal.