Jonathan Toews. (Chicago Blackhawks via YouTube)
Zemgus Girgensons may be running away with the All-Star votes, but the Chicago Blackhawks are going to give him a run for his money with this hilarious 1980s-inspired exercise video.
The Chicago Blackhawks really want you “exercise” your right to vote for them in the All-Star Game, so they made a vintage ‘80s video to try and convince you.
The video features a song praising captain Jonathan Toews as he poses for the camera in vintage 1980s workout gear. Toews is wearing a headband, wristbands, high socks and short-shorts, classic ‘80s style.
“Vote for him – don’t make him frown!” says the voiceover, as Toews’ winning smile gets turned upside down before our very eyes. “You’ve got to exercise your right to vote. It’s the American way!”
The video also shows clips of Toews scoring, fist-pumping, chucking his gloves (repeatedly) and generally being good at hockey.
Then we get the money shot: Toews flexing his bare arms for the camera while teammates Bryan Bickell, Patrick Sharp, Duncan Keith and Patrick Kane do calisthenics in the background.
And yes, they’re wearing exercise ensembles, too.
“Find the Blackhawk you want to promote, and exercise your right to vote!” the singer says.
And to cap it all off we get a shot of Patrick Kane on a Stairmaster. Kane turns to look as the camera pulls in, then offers a little wink.
You saucy dog!
As far as shameless All-Star promotion goes, the exercise video is truly a technicolour wonder.
It also sounds suspiciously like the work of Trey Parker and Matt Stone, the masterminds behind South Park and Team America: World Police.
What do you think? And why didn't we see the making of this in the Epix reality series?