Actor Jay Baruchel takes his love for the Habs to the extreme in a new ad.
Actor Jay Baruchel is known for being a diehard Canadiens fan, and he shows it by creeping into Carey Price's bedroom in a hilarious new commercial.
It's easy to make fun of obligatory promotional videos and commercials involving hockey players. Often, the come off a little wooden, or just plain creepy. Right, Mario?
But this one involving Carey Price and actor Jay Baruchel, who is a diehard Montreal Canadiens fan, is pretty good. Price sells it and Baruchel pulls off the stalker persona nicely. Check out the video, which promotes the Habs fan loyalty program Club 1909:
The best part has to be Baruchel donning Price's undies. Fun stuff. And it's not a surprise from Price, who has never been afraid to show his sense of humor and/or act like a real person. When I interviewed him at the 2012 All-Star Game, he said he was nervous and star struck because rapper Drake was in the dressing room. Price was just like any other fan. That's an athlete we can get behind.
Matt Larkin is an associate editor at The Hockey News and a regular contributor to the thn.com Post-To-Post blog. For more great profiles, news and views from the world of hockey, subscribe to The Hockey News magazine. Follow Matt Larkin on Twitter at @THNMattLarkin