Team Canada unveiled its three jerseys for the 2014 Olympics in Sochi, Russia and, well, they are what we thought they were!
The leaked Jonathan Toews photo shoot from last month turned out to be the real deal, as expected. Canada goes with a traditional red and white look and toss in a third black jersey because sales, man.
Call me crazy, but I like the attempt at a traditional look on the red and white jerseys, regardless of the Petro Canada rip off. Black jerseys are overdone in hockey and don’t really fit Canada’s red and white flag. You could say it symbolizes our long, dark winters if you wanted, though. Still, those fake draw strings that are on every Olympic jersey are awful and should never have seen the light of day. I think once you get past that, though, these aren’t half bad.
The jerseys will be worn by the men’s, women’s and sledge hockey teams representing Canada.
For each jersey sold, Nike pays a royalty to the represented nation – a percentage that isn’t made public – and the hockey federation distributes those funds in its own way. Hockey Canada will invest 50 percent of its take in grassroots programming at all levels and 50 percent in the Canadian Olympic Committee, which redirects funds to support other winter sports.
Top photo courtesy Hockey Canada.
Bottom photo by Alan Hudes.