Please, Hockey Gods, don’t ever let a team wear a jersey like this…

Kalamazoo

 

There have been some truly horrawful hockey sweaters over the years, with these head-shakers springing first to mind…

 

Getty Images

 

And that’s not even including the advertisement-splattered duds from European leagues or the bad-on-purpose minor league efforts. But even those don’t come close to this idea for a college baseball jersey, which we stumbled upon via Tom Lay of Deadspin this morning:

Kalamazoo

 

        There are stupid novelty jerseys, and there are novelty jerseys that you can only assume sprung forth from the darkest corner of the collective unconscious of every social media manager and marketing director in the country. This novelty jersey is one of the latter.

 

The Kalamazoo Growlers, a collegiate summer team in the Northwoods League, will hold a Salute to Selfies night in July. The team will wear jerseys that are completely covered in selfies submitted by Growlers fans to the team’s Facebook, Instagram, and Twitter pages.

 

If any hockey team tries to pull of a similar stunt, I’ll find a way – any way – to put a pox on their house.

I’m looking at you, Bakersfield. Don’t. Even. Think about it.

UPDATE: Received the below tweet from the Las Vegas Wranglers of the ECHL last night. For what it’s worth, I approve. Hypocritical? Perhaps, but paying tribute to your long-standing fans is a far cry from promoting narcissism as far as I can see.

 

 

 

Edward Fraser, The Hockey News’ Managing Editor, joined THN in 2005 after covering the Jr. B Stratford Cullitons. The London, Ont., native graduated from the University of Western Ontario – where he did campus radio color commentary for both men’s and women’s hockey – with a Master’s in Journalism. He really, really hates the loser point.