The No. 23 spot in the THN logo rankings belongs to the Winnipeg Jets. Popular team with its fans, not so popular among anyone predicting the 2014-15 Central Division standings, and not so popular in the logo department. That said, as we creep up toward the middle of the logo ladder, each ranking becomes more contentious and closer to split down the middle. Winnipeg’s critics outweigh its supporters, but the anti-Jet sentiment isn’t unanimous.
We can at at least say team’s design depicts what it’s supposed to depict, unlike jumbled messes such as, say, Colorado’s. There’s no debating that a fighter jet adorns Winnipeg’s sweaters. Another plus: the logo is inspired by the Royal Canadian Air Force. Simple, understated design and a historical connection? That should be a recipe for a high rank, but “simple” is the operative word. It’s too basic. The plane is just dropped on top of the existing Air Force logo.
Most of the THN staffers laughed this logo out of the room, comparing it to Microsoft Word’s Clip Art. Remember Clip Art images? Those stock photos and cartoony symbols you printed off your computer to take up space on your science fair Bristol boards? The Jets logo has that feel to it. The plane itself has very little detail and the Maple Leaf feels like a lazy attempt to placate fans of a Canadian team. The logo looks more like a glorified shoulder patch in the eyes of its haters.
Do you agree the Jets logo was slapped together too quickly? Try your hand at a new design, preferably without using Clip Art. Draft up a hot new look and send it to firstname.lastname@example.org. At the conclusion of our logo rankings, we’ll share our favorite redesign submissions from readers. Don’t stop with the Jets, either. You can try your hand at all 30 NHL logos if you want.
(All logos below are from Chris Creamer’s website.)
HISTORY OF THE JETS LOGO
Don’t confuse the Jets with the, er, Jets. The original Winnipeg Jets belong to Arizona Coyotes canon. The modern Jets extend from the ugly, pitiful roots of the Atlanta Thrashers franchise.
What on Earth is a Thrasher? Even though the franchise’s horrific uniforms had an unmistakably “Xtreme” feel to them, the Thrasher name didn’t come out of nowhere. The brown thrasher is actually Georgia’s state bird, and fans voted in the team name. Second place, the Flames, would’ve been awkward for Atlanta and Calgary. Those voters had evidently never heard of the embarrassing Rough Riders/Roughriders debacle in the CFL.
The brown thrasher isn’t an intimidating bird, but it’s elegant enough and could’ve made for a decent logo. Alas, this team was founded in the late 1990s, at the peak of ugly new-age jerseys. The result was this:
Sigh. It looks like someone stuck a bird’s head in a bowl of butterscotch pudding and stirred it with a hockey stick.