Endorsing products has been a part of being a top talent in the NHL for nearly as long as the league has been in existence. Advertisers want the star power of hockey players, even if the low-key personalities of those players don’t make them natural public pitchmen.
Although some players do well in the role, more often than not, NHL players hawking products on TV is an exercise in embarrassment. In reverse order, here are the five most embarrassing TV ads featuring NHLers of the modern era:
5. Adam Oates goes dating for the NHL. When he was a member of the Boston Bruins, Oates inexplicably said yes to this commercial, which paints him as a lovelorn hockey star wearing his equipment in a restaurant, as as lovelorn hockey stars are wont to do. From the unfortunately-phrased “loose rebounds” comment to Oates’ weirdly shame-ridden “It wouldn’t be the first time” answer to getting shot down, this ad doesn’t make you want to buy an NHL ticket. It makes you want to sign him up for eharmony.com.
If you’re a hardcore fan of EA Sports’ NHL video game series, you remember the transition from button deking to joystick deking vividly. It was like taking the training wheels off. It felt weird and wobbly at first, but once you got the hang of it, there was nothing holding you back anymore.
The Skill Stick, popularized in NHL 07, turned the right analog portion of a controller into your hockey stick, with the left analog functioning as your body. You could deke and improvise like never before. You could shame your friends by undressing their goalies on breakaways and there was a new degree of “ownership” to your goals, as they reflected your ability to maneuver the stick.
Flash forward to the upcoming NHL 15, which launches on PlayStation 4 and XBox One Sept. 9 (Xbox 360 and PS3 as well, but the hype is all about how the game will look in a new generation of consoles). Early footage of the game suggests new leaps in graphics, facial detail, hitting and general gameplay. The latest teaser trailer unveils the Superstar Skill Stick, which takes dangling to a whole new level. Check it out:
Have you ever watched a professional sports mascot do his thing and think “well I could do better than that”?
Have you ever heard a rendition of the national anthem that you didn’t particularly like, laughed at a singer for flubbing the lyrics, or slipping and falling to the ice?
(Feel bad for the lady; still going to watch the video.)
Well, it’s time to put your money where your mouth is.
The Calgary Flames have a couple job openings within the organization. First, the team is looking for someone to sing the Canadian and American national anthems at Calgary Flames, Hitmen and lacrosse’s Roughneck games (plus other performances as requested) for the upcoming season.
From the job posting on Workopolis: Read more
Just last week, we looked at an NHL 15 trailer that showed off the “Next Generation Player” and how layers would be built into the creation of each individual. Before that, we got a trailer designed to show off the visuals of the game, which will be hockey’s first on the next-generation platforms of Xbox One and PlayStation 4.
Now we catch a glimpse of the physics that will make up the NHL 15 world. Not only does this video explore the impact these physics will have on each individual player on or away from the puck, but it also looks at how the puck itself will react. Now it rolls!
Prepare to get incredibly frustrated when the rubber disc jumps over your stick and spoils your breakaway. (Although I thought the pucks already bounced in the corner of NHL 14.) Read more
I can’t vouch for the state of hockey in Australia. Its men’s program is, after all, ranked 34th by the International Ice Hockey Federation, tucked just behind powerhouses Mexico and Israel.
But there are signs of shinny positivity emanating from the land down under.
A couple weeks ago, an Aussie-bred player was drafted by an NHL team for the first time ever when the Capitals spent the 98th overall selection on Nathan Walker. The 5-foot-10, 20-year-old left winger was actually born in Wales, but grew up in Sydney.
When the Vancouver Canucks tabbed defenseman Jordan Subban with the 115th overall pick in the 2013 draft, they knew they were getting a bundle of skill with great bloodlines. After all, older brothers Malcolm and P.K. were both in the game and P.K. had just won the Norris Trophy as the NHL’s top blueliner.
But along with sharing a position, Jordan also seems to have P.K.’s gift of gab, as evidenced by this recent video of the Belleville Bulls blueliner going through the paces at Canucks development camp with a hot mic on:
Why did the Buffalo Sabres take Brendan Lemieux 31st overall ? THN senior writer and prospect guru Ryan Kennedy takes a closer look at the talented winger in this scouting report, part of a series of videos we did in conjunction with Bleacher Report spotlighting the best players available in the 2014 draft. Read more