Jori Lehtera, shirtless action hero astronaut politician? So says his chip commercial

Matt Larkin

To most North Americans he’s Jori Lehtera, St. Louis Blues center, fine puck distributor and habitual Vladimir Tarasenko linemate.

To his native Finns, Lehtera is more. What Chester Cheetah is to Cheetos…Lehtera is to a chip brand? In Finland?

Yes, according to this zany TV commercial that surfaced on YouTube Wednesday:

Lehtera stars as himself, being pitched by a scenery-chewing American to be the spokesman of Linkosuo Ruislastu chips. Cut to fantasy sequence including: Lehtera getting cozy with a blonde woman and showing off his ripped physique, a-la jeans model; Lehtera as an action movie hero; Lehtera as a governor? Lehtera as an astronaut? Yes. And he sells it all pretty well.

The chips are actually from a Finnish bakery. Linkosuo specializes in rye-based snacks. The mysterious woman Lehtera snuggles and later carries away from wreckage? His wife, Lotta Lehtera, a fitness model. As Finnish broadcaster Antti Makinen explained to me, Lotta’s father, Timo Janne, just happens to be GM of Linkosuo. And it all makes sense now.

A little over the top for a rye chip company? Nah. It’s fun. It would be nice the see more North American ads going this far. Connor McDavid, leading man? Why not? And we might as well say what we’re all thinking: couldn’t the World Cup ads be more like this?

First trailer released for EA Sports’ NHL 17, cover vote launched

Jared Clinton
Screen Shot 2016-04-27 at 10.58.41 AM

The post-season is the best time of year for hockey fans, and the reasons for that have started to go well beyond the action on ice.

For the past few seasons, the team at EA Sports has started slowly releasing information about the next iteration of the NHL video game franchise during the playoffs, and the hype train is ready to get rolling for NHL 17 with the release of the game’s first trailer. While there’s not a ton of actual gameplay footage featured in the 90-second preview of what’s to come in NHL 17, there are some hints as to what gamers can look forward to.

One facet of the game that appears as if it will get an overhaul is the ‘Be A GM’ mode, which looks like it will dive deeper into front office management than any current generation game has. Check out the trailer and see what you can pick up: Read more

How EA Sports puts your favorite players — and their faces — in the game

Casey Ippolito
Nigel Nunn helps get the faces of your favorite players into EA Sports' NHL series. (Courtesy Nigel Nunn)

When the NHL draftees of 2015 picked up their first video game controllers around the turn of the millennium, the architects of EA Sports NHL were adding a revolutionary detail to the series: recognizable player faces. By today’s standards, the game-faces of the early 2000s looked ridiculous, but still, Lemieux looked like Lemieux, Sakic like Sakic, Pronger like Pronger. It was a start. Today’s budding stars were once wide-eyed, hockey-mad gamer kids, most of whom grew up as avid fans of the NHL series, and many of whom still are. So in addition to the checklist of cliché milestones every future pro daydreams about, the EA NHL generation also dreamed of playing as their authentic virtual selves.

Nigel Nunn helps this dream come true. He’s the digital imaging lead at The Capture Lab, a company that does the head scans for EA’s various sports titles, including FIFA and UFC. Nunn is a road warrior, darting from city to city with a portable camera setup capable of swiftly capturing the raw materials for what will become a nearly photo-realistic game face. As the quality and the volume of recognizable in-game faces has rapidly increased, fan expectations have risen as well. “I have people who find me on Facebook, give me a list of players that aren’t scanned, the clubs that I need to go to still, and give me contact names and addresses for the clubs,” Nunn said. “They know I’m on the road and what I’m up to. It’s really strange.” Read more

NHL 16 Review: EA bounces back big time after disappointing with NHL 15

Jared Clinton
Jonathan Toews will now grace the cover of EA Sports NHL 16 by himself. (via EA NHL Sports/Twitter)

Over the past several years, the second week of September has become one of the best for those whose favored hobbies and time-wasters include hockey and video games. As training camps get set to open and prospects hit the ice, EA’s annual NHL title lands on store shelves and into the ever-ready hands of gamers ready to chase the Stanley Cup in their own, personal digital NHL.

This year’s title, NHL 16, was considered by some to be the most important release in recent memory. Last season’s NHL 15 was disappointing and bereft of several popular game modes. It left some longtime fans wishing there was another major NHL title on the market. Understandably, EA Sports had a tall task in front of them and the pressure was on to win back some of the fans who were upset by the first iteration of the game available on next generation consoles Xbox One and Playstation 4.

With NHL 16, EA Sports stepped up in a big way and will win back the trust of some longtime players, yet there are still areas where the game could improve en route to once again becoming Sports Game of the Year. Read more

NHL 16 released. Who does the game say will win the Stanley Cup?

Jared Clinton
Phil Kessel as a Pittsburgh Penguin in NHL 16. (via EA Sports/YouTube)

New York Islanders fans can plan the parade, or at least NHL 16 seems to think so.

With the release of EA Sports’ NHL 16 Tuesday, we took it upon ourselves to see what the league could look like in 2015-16 — or at least what the game is projecting will happen in the campaign through a full-campaign simulation of its season mode. The results actually weren’t too far-fetched, so long as you can picture the Islanders taking home the franchise’s fifth Stanley Cup. Read more

Is virtual reality the future of hockey video games?

Matt Larkin
Screenshot of NHL 16.

The Jetsons and Back to the Future II sure missed the mark depicting our future. Sassy robots don’t serve us breakfast, skateboards still have wheels and, for the love of God, cars do not fly.

Standing on the ice at Toronto’s MasterCard Centre last summer, however, could almost trick the mind into believing we’d realized popular fiction’s utopian future. Maple Leafs defenseman Morgan Rielly and Montreal Canadiens sniper Max Pacioretty darted around the ice clad in black suits, covered in reflective balls. As the players deked, shot and play-fought, cameras surrounding the rink bounced light off the balls, triangulating the visual information. Instantaneously, on a TV screen just behind the boards, video game avatars mimicked each player’s movement in real time. Voila, motion-capture technology, the lifeblood of EA Sports’ insanely realistic hockey video game series.

“It looks a lot more restrictive than it actually was,” Pacioretty said after removing his high-tech gear. “I was expecting to go out there and feel like I wasn’t a hockey player, but we felt pretty comfortable. The technology was amazing.”

Other video game genres, such as action or horror, have actors perform all the movements and dialogue in similar MoCap suits, creating a smooth, cinematic experience. Sean Ramjagsingh, producer of EA Sports’ NHL series, told THN a few years back the company’s goal was photorealism. He envisioned a console presentation virtually impossible to distinguish from a real-life broadcast on TV, so that people would have to stop and stare to realize it was a video game.

We’ve more or less achieved that feat today. Graphics will inch forward a bit each year, especially given the power of eighth-generation consoles PlayStation 4 and Xbox One, but it’s the law of diminishing returns now. These games look amazing already. What, then, will the future bring in hockey gaming – and all sports gaming for that matter – in 10, 20 or 50 years? How can we possibly advance any further?

Read more

Watch rookies guess their NHL 16 ratings in hilarious video

Jared Clinton
Mackenzie Skapski and Emile Poirier see their NHL 16 ratings. (via EA Sports/YouTube)

Before the 2015-16 season begins and a number of top prospects get their rookie campaigns underway, EA Sports will have released the latest instalment of their NHL game. New games come with new ratings, and sometimes its anyone’s guess what those overall rankings will be.

But when it comes to attempting to guess who could have what overall rating, why not go right to the source? No, not the developers or those in charge of ranking the players. Why not ask the rookies and prospects themselves? After all, who knows their own ability better than the players?

Even though some of the rookies are quite close — Emile Poirier and Mackenzie Skapski guess near 80 overall and both draw an 80 rating — there’s more than a few who are off on their estimations. Take a look: Read more