The Vancouver Canucks have had a few primary logos in franchise history – and we think the current look isn’t very good.
Why? Because in 1995 the Canucks came under control of Orca Bay Sports and Entertainment and though the name was changed to Canucks Sports and Entertainment in 2008, it’s the same thing. And in 1997, the Canucks changed their color and logo away from the streaking skate to the current whale, which could also stand for the ownership company. So this logo promoted the ownership as much as it did the hockey team. Major turn off for us.
But at least with Vancouver being a coastal city the whale jumping up out of the water makes sense. And, of course, the “C” stands for Canucks. So while we aren’t fans of the Canucks logo, it isn’t the worst because a) it’s a logo, unlike Washington’s look, and b) it does make sense for the city.
But we like some of their alternate logos better.
Think you can design an improved logo for the Canucks? As we’ve done with Carolina, Colorado and Washington, we’re opening it up to you, the reader, to get creative and come up with your own design for the Vancouver Canucks. Use whichever color scheme you want, whether it’s the current combination, the old yellow, orange and black, or some other variation, and send it in to email@example.com. After we’ve finished rolling out all 30 NHL logo rankings, we’ll pick the best redesigns for each team and share them on the blog.
(All logos below are from Chris Creamer’s website.)
North Vancouver’s Joe Borovich hit the nail on the head with his Stink-in-Rink design for the very first Vancouver Canucks NHL logo. The blue and green color combination connect well and the stick that breaks up the oval makes the logo into a “C” formation for Canucks. Vancouver enjoyed its first success with this logo, finishing atop the Smythe Division in 1974-75, although they were bounced in Round 1 of the playoffs.
This one was so good the team throws back to it often today. The Canucks’ colors and look have changed a few times over the years, but none are better than the original. Here’s hoping the Canucks go back to this look full-time someday. Hey, they’d move up in our rankings.
The black, gold and orange (later yellow and red) color scheme was introduced in 1978-79 and though the skate blade was the main logo, the awful, awful jerseys hid it on the shoulder. Rememeber the Flying V? Yikes. Read more