The Tampa Bay Lightning have been around since 1992-93 and have had different variations on their logo, but their current look is the only one that doesn’t have lettering on it.
I’ve got to be honest – when seven THN staffers sat around debating and ranking these logos, I was voting for the Lightning to go a little higher than 26. Usually – though not always – I’m not a fan of logos that have the team’s name in it, so I have to give Tampa Bay credit for dropping the text from their look. The blue lightning bolt and circle may look plain to some, but to my eyes, it’s the most refined look Tampa Bay has had in its 20-plus year history.
But when it came to ranking all 30 NHL logos, Tampa Bay didn’t get much love from most of the seven staffers. It’s plain and it doesn’t grab the attention of everyone. So here we are, with the Lightning ranked at 26, just ahead of the Vancouver Canucks.
Think you can design a logo for Tampa Bay that would make our judges reconsider such a low ranking? Get your creative juices flowing and, using whichever color scheme you want, come up with a new look for Tampa Bay and submit it to firstname.lastname@example.org. At the conclusion of our logo rankings, we’ll share our favorite reader re-designs. And if you enjoyed coming up with a new look for Tampa Bay, try your hand at the other NHL logos too.
HISTORY OF LIGHTNING LOGO
The original Tampa Bay Lightning look was a design put together by Phil Esposito and colleagues Mel Lowell and Henry Paul. From the Lightning’s website:
Together with colleagues Mel Lowell and Henry Paul, Esposito began sketching out designs for what would eventually become the Tampa Bay Lightning logo.
“I literally would go home at night, and sit in my office and draw pictures of lightning bolts on notebook paper,” Esposito said. “And remember, I am no artist. But all of us would come in the next day and sit down with each other to compare what we had come up with. And let me tell you, between the three of us, there was a lot to look at.”
…Initially, Esposito had just settled on a silver lightning bolt with the word “Tampa” across the top. Lowell and Paul then altered it slightly to include the circular backdrop on which it is emblazoned, which still is incorporated in today’s logo, unveiled in the spring of 2011.
Perhaps the most key contribution, however, came from long-time Tampa sports journalist and pioneer Tom McEwen, who advised Esposito to include the word “Bay” as well, signifying a union between Tampa and its neighboring communities.
“Tom told me it had to say “Tampa Bay” no matter what, and that, honestly, was the best decision I could have made at the time,” Esposito said. “There was such a great divide between Tampa, Clearwater, and St. Petersburg that I could not believe. So I thought, yes, in order to be successful, we have to unite.”