Endorsing products has been a part of being a top talent in the NHL for nearly as long as the league has been in existence. Advertisers want the star power of hockey players, even if the low-key personalities of those players don’t make them natural public pitchmen.
Although some players do well in the role, more often than not, NHL players hawking products on TV is an exercise in embarrassment. In reverse order, here are the five most embarrassing TV ads featuring NHLers of the modern era:
5. Adam Oates goes dating for the NHL. When he was a member of the Boston Bruins, Oates inexplicably said yes to this commercial, which paints him as a lovelorn hockey star wearing his equipment in a restaurant, as as lovelorn hockey stars are wont to do. From the unfortunately-phrased “loose rebounds” comment to Oates’ weirdly shame-ridden “It wouldn’t be the first time” answer to getting shot down, this ad doesn’t make you want to buy an NHL ticket. It makes you want to sign him up for eharmony.com.
Summer is a time for fun in the hockey world. But sometimes that fun can be a little dark. One of my favorite THN issues every year comes before the trade deadline, when we often take a player likely on the move and photoshop him into another team’s uniform based on his possible destination. For instance, we once had Mats Sundin in a Vancouver sweater – the team he would eventually leave the Leafs for, albeit not at the deadline.
With that in mind, I dare you to peruse the five photoshops here, which can only be characterized as wrong.
Above, we see what would happen if Boston’s Milan Lucic had a change of heart and joined Montreal, where he could celebrate goals with current enemy Alexei Emelin. With a special thanks to Andre Valle of the The Hockey News art team (who did all the hard work), here are more of the worst offenders we came up with.
Former New Jersey Devils goaltender Martin Brodeur remains available in this summer’s unrestricted free agent market. The Bergen Record’s Tom Gulitti recently reported Brodeur spoke with Pittsburgh and Tampa Bay about their backup jobs, but both clubs went with other options.
Gulitti also reports Toronto Maple Leafs president Brendan Shanahan confirmed on June 28 his club expressed interest in the future Hall of Famer as a backup for Jonathan Bernier, but said at Brodeur’s age (42) “it’s really about fit”. The Leafs still hold the rights to James Reimer, who has an arbitration hearing slated for July 28 unless he and the Leafs reach an agreement on a new contract.
When the NHL made its most recent realignment, last season, it reemphasized the importance of divisional play by also restructuring its playoff format. The wild card element throws a bit of a wrench into it from year-to-year, but for the most part, teams have to play their first two playoff rounds against division rivals – and that means a weaker division has the potential to make the road to the Stanley Cup easier for the team that can emerge from it.
I’d argue that’s one of the reasons the New York Rangers qualified for the Cup Final this past spring. They faced a flawed Flyers team in the first round and a Penguins squad in the second that had serious issues of its own before they beat the injury-depleted Canadiens in the Eastern Conference final. You have to give the Blueshirts credit for their resilience, but they had a much easier go of it than, say, Los Angeles or Chicago.
So which division is shaping up to be the NHL’s weakest in 2014-15? It’s not in the Western Conference, that’s for sure. Six of the Central Division’s seven teams (every one but Winnipeg) have a bona fide shot at making the playoffs, and the California Trinity Of Doom, combined with the desperation to make the playoffs in Vancouver and Edmonton, makes the Pacific Division daunting as well.
So, the “honor” of the league’s worst division has to go to either the Metropolitan or the Atlantic. And although the Atlantic has seen more separation between the haves and have-nots of its teams this off-season, I’d still make the case the Metro is the weaker of the two. Read more
At one point during negotiations for a new collective bargaining agreement during the 2012 lockout, a juncture during which things weren’t looking particularly good, NHL deputy commissioner Bill Daly outlined the league’s insistence on limiting contracts to five years and called it, “the hill we will die on.”
Everyone knows you never end a sentence in a preposition – the correct way to say it would have been, “It’s the hill on which we will die” – and you don’t make extreme statements during negotiations that you’re going to later have to retract. The NHL did not get its five-year contract limit and it didn’t die on any hill. Read more
When word broke late Tuesday Sidney Crosby is scheduled to have arthroscopic surgery on his right wrist in the coming days, it went a ways toward explaining the superstar’s ineffectiveness in the 2014 playoffs. But it does nothing to change the fact the Penguins captain will face the most challenging season of his career this coming year.
The surgery, which won’t cause the 26-year-old to miss any games, won’t reduce the immense pressure he’ll be under with a revamped Pens lineup. Nothing he does in the regular season will silence the people who challenged his status as the planet’s best player. He can win the NHL’s scoring race and Hart Trophy as league MVP as he did in 2013-14 and people will shrug their shoulders. The only way he’ll shut them up is with a strong post-season performance that makes everyone forget about his one-goal, nine-point showing in 13 playoff games (including just three points in the second round) this past spring. Read more
The NHL’s arbitration process is scheduled to begin later this month. Twenty NHL players have filed for arbitration, while three players were taken to arbitration by their teams. Usually, these contracts are settled before the team and player have to face off in front of an arbiter, so expect most, or all, of these to be settled before the process begins.
Arbitration cases will be heard between July 20 and August 5. Here are the eligible players:
Brandon McMillan - A third round pick by Anaheim in 2008, McMillan played 22 games with the Coyotes in 2013-14, scoring two goals and six points. He also played 46 games with the american League’s Portland Pirates, scoring 11 goals and 26 points. The 5-foot-11 winger was acquired by the Coyotes last year in a trade that sent Matt Lombardi to the Ducks.
Matt Bartkowski - A seventh round pick by Florida in 2008, Bartkowski averaged the fourth-most minutes among Bruins defensemen in 2013-14 and scored 18 assists. He was acquired by Boston in what turned out to be an awful trade for Florida, which sent Bartkowski and Dennis Seidenberg to the Bruins for not much at all. Bartkowski has emerged as a physical defensive blueliner who fits in nicely with Boston’s brawny way. Read more
1. TORTORELLA CHARGES FLAMES DRESSING ROOM
Every NHL team has its best-and-worst-case scenarios laid out before each season begins, but there’s no way the Vancouver Canucks could have envisioned the nightmare that was to unfold. The franchise stumbled and bumbled on and off the ice and fell from third in the Western Conference in 2012-13 to 12th in 2013-14. And it’s hard to say which mistake was worst.
If you go back to the summer of 2013, the trading of goalie Cory Schneider certainly qualifies as a contender. After years of grooming Schneider to be Vancouver’s starting goalie for the next decade or more, then-GM Mike Gillis shocked the hockey world when he shipped the 28-year-old to New Jersey for the ninth-overall pick in last year’s draft. Schneider and veteran Roberto Luongo, who had nearly been dealt at the 2012-13 trade deadline, were dumbfounded by the move. But that was only the beginning of the madness. Read more