The Ottawa Senators check in at No. 22 in THN’s logo rankings. This franchise has never fielded a truly winning crest, and maybe the name deserves the blame. When you’re called the Senators, your logo is doomed to be boring or innaccurate – or both.
The original logo of the modern (1990s-born) Senators was about as exciting as a stack of Premium Plus crackers, which is what you’d expect for a team called the Senators. The latest incarnation mostly elicits guffaws in the THN office. We can’t take the character seriously. Maybe it’s the fact he’s dressed in battle gear like a Spartan or, more accurately, a Roman soldier, when his government title is Senator. If we subscribe to the idea of a general from the Roman senate, as the franchise originally described this logo, the armor isn’t what most Senators wore in ancient Rome. This is. And it would’ve been awfully tough to win wars or hockey games wearing that. Also, nothing about the logo connects to the Canadian, Ottawa-based idea of a senator in the Canadian Parliament.
The disconnect between team name and image puts the Ottawa logo at an immediate disadvantage. Also not helping: the cartoony look. It’s almost too detailed, too comic booky, to place on a hockey sweater. The poor, overly serious fella attracts teasing. You want to swipe the helmet off his head and run circles around him until he complains you’ll get him in trouble with his manager at the Caesar’s Palace casino.
Think you can improve on the Senators design? Submit your artwork to email@example.com. When we complete our logo rankings, we’ll share our favorite redesigns from readers. You can submit a drawing for all 30 NHL logos if you desire.
(All logos below are from Chris Creamer’s website.)
HISTORY OF THE SENATORS LOGO
The Ottawa Senators existed as a franchise in the late 1800s and lasted a few decades before folding, but they aren’t technically the same franchise as today’s version.
The “new” Ottawa Senators were founded in 1990, and a pre-launch logo popped up on T-shirts and hoodies all over the city by 1991. It was accurate, with the two Ts forming a representation of the Peace Tower. But it wasn’t pretty. Think for a moment how plain and ugly the logo is… then stop and realize what the Washington Capitals have gotten away with for years.