We’re nearing the end of our NHL logo rankings, which are the result of a seven-person THN panel who discussed and debated each logo. Rather than judge by longevity and rank the Original 6 teams 1-6, we tried to look at the designs again for the first time.
Coming in at No. 2: The Arizona Coyotes.
For sure, some people are going to hate this selection. We’ve already seen the comments about the “roadkill” logo, but we couldn’t disagree more.
The Coyotes logo, which is a massive improvement on their original, is a nice-looking canine with a sun-dried color combination you don’t see every day. For me, I like the Coyotes logo for the same reasons I like the UConn Huskies logo: it’s just a good looking animal. The Coyotes design isn’t a cartoon, or one that looks soft and too happy for its own good. The howling Coyote is a sophisticated design that also sits nice on the jersey with smooth colors. Some will wonder how we ranked it No. 2 in the NHL – I’ll wonder how others don’t see the beauty in it. So goes the logo ranking process.
But if you think you can design a better logo for the Coyotes, now is your chance. Send in your design to firstname.lastname@example.org and we’ll run a collection of our favorite readar redesigns next week. And why not try designing new logos for the other NHL teams we’ve ranked?
Tomorrow we release the NHL logo we ranked No. 1. But you can probably figure out which one it’s going to be.
All logos from Chris Creamer’s website.
HISTORY OF THE COYOTES LOGO
The Coyotes didn’t start in the desert, as the Coyotes, or even in the NHL. This team has its roots in Winnipeg and the WHA.
The Winnipeg Jets were one of the founding franchises in the WHA, a rival upstart to the NHL, and would become a powerhouse in that league. The first big splash the team ever made was signing Bobby Hull away from the NHL’s Chicago Blackhawks, making him the first player to earn a $1 million contract.
In 1972-73, the first year of the WHA, the Jets lost in the Avco Cup final to the New England Whalers.
The first primary logo ever used by the team isn’t the one we equate to the original Jets, but this design of a red circle with a hockey player and a jet taking off in the distance. The team would continue to use these colors, but this logo stood as the team’s main image for only its first two years of existence.