Maple Leafs officially unveil new primary logo, Marlies also get new look

Jared Clinton
(via Toronto Maple Leafs/Toronto Marlies)

The Toronto Maple Leafs officially unveiled their new logo Tuesday evening following their overtime victory over the Boston Bruins.

The new logo, which was unveiled as part of the Maple Leafs’ series The Leaf: Blueprint, isn’t so much a new design as it is a throwback to the previous designs during Toronto’s most successful seasons.

“As an organization, we wanted to get back to our roots, when Conn Smythe first changed the team logo to the Maple Leaf in 1927,” said Maple Leafs president Brendan Shanahan said in a statement. “Inspired by the badge that he and his fellow Canadian soldiers wore during World War I, Smythe wanted his team to wear the badge with ‘honour, pride and courage. This is our goal for the next chapter in Leafs history.” Read more

Report: New Maple Leafs logo a modernization of 1938 crest

Jared Clinton
(via Toronto Maple Leafs/Twitter)

The Toronto Maple Leafs are getting set to celebrate their centennial in 2016-17, and part of doing so will be revealing a new logo to commemorate the franchise’s 100th anniversary. The logo has yet to be made public, but the Maple Leafs announced they would be showing it off for the first time during a brand new episode of The Leaf: Blueprint, which is set to air Tuesday.

Before the episode airs, however, IceThetics.co’s Chris Smith was able to get access to the logo early. And while Smith doesn’t have photos of the exact logo, he was able to provide information on what fans should expect of the new crest when it’s made public Tuesday.

Smith said the new logo is in fact a brand new design — it’s not simply a throwback — but it’s “heavily inspired by the past.” According to Smith, the template for the new logo is closest to the primary mark the Maple Leafs first used in the 1938-39 season. Fans unfamiliar with that logo may recognize it from the Maple Leafs third jersey which was used from 2001 to 2011. Read more

Canucks unveil awesome old school jerseys ahead of Retro Night

Jared Clinton
(via CanucksTV/YouTube)

Of all the classic Vancouver Canucks jerseys, there’s not one fans wanted to see make a return more than the old school ‘Flying Skate’ Canucks sweater. It’s the jersey of Pavel Bure, Trevor Linden and Kirk McLean. It’s the uniform the Canucks wore during their magical run to the Stanley Cup final in 1994. And it’s making its return Feb. 13.

The Canucks unveiled the updated version of the sweater Monday on their Twitter account in a take-off of the unboxing videos that have become popular over the past few years. With mascot Johnny Canuck behind the camera delivering a bizarre voiceover, we get our first look at the ‘Retro Night’ Canucks jerseys: Read more

IceCaps unveil beautiful tribute jersey, honor 100th anniversary of World War One battle

Jared Clinton
Gabriel Dumont models the IceCaps' newest jersey (via St. John's IceCaps)

On July 1, 1916, approximately 733 men from Newfoundland and Labrador were killed or injured during the Battle of the Somme at Beaumont-Hamel. In the 100th anniversary year of that battle, the St. John’s IceCaps want to commemorate and pay tribute to those who fought in the battle and are doing so with a tribute jersey.

The new uniform, which was unveiled Thursday in St. John’s, is a striking jersey that honors the Royal Newfoundland Regiment and the province of Newfoundland and Labrador. Using the color scheme of the parent club Montreal Canadiens, the jersey uses both broad and narrow striping, a two-color collar and the wide horizontal band of color across the torso that has been used for years on Canadiens jerseys. Take a look: Read more

NHL gives nod to Nashville with 2016 All-Star Game jerseys

Jared Clinton
(via NHL)

The NHL officially unveiled the jerseys for the 2016 All-Star Game Wednesday, and the showcase-game threads are a tip of the cap to the city of Nashville and the host Predators.

“The 2016 Honda NHL All-Star jersey pays tribute to the city of Nashville’s cultural scene, which includes the Nashville Predators,” said NHL chief marketing officer and executive vice president Brian Jennings. “With creative support from Reebok’s design team, the jerseys reflect the deep bond the Predators have with the music community, the city’s growing passion for hockey and the All-Star Game’s showcase of the best players in the League.”

While some of the connections to Nashville may not seem obvious, there are a number of ways the league has tied in the city and the Predators into the All-Star Game. Read more

Wild alumni go with North Stars throwbacks for Stadium Series game

Jared Clinton
(via NHL/Minnesota Wild)

The Minnesota Wild are paying tribute to part of the state’s hockey heritage as the alumni team that is set to play Feb. 20 in a game against former Chicago Blackhawks ahead of the 2016 Stadium Series game will wear Minnesota North Stars throwback jerseys.

Minnesota unveiled the uniforms Monday evening ahead of their game against the Dallas Stars, which happens to be the team that shares a history with the North Stars. In a 58-second video on WildTV, the Wild showed off some of the former North Stars greats, including Mike Modano and Neal Broten, both of whom also suited up in Dallas. Read more

Panthers will have redesigned jerseys, logo in 2016-17

Jared Clinton
Roberto Luongo (Bill Smith/NHLI via Getty Images)

The Panthers are fresh off the news that they’ll be sticking around in Florida for the foreseeable future, and with a new $86 million financial package coming, the Panthers are looking to hit the ice with a brand new look next season.

The Miami Herald’s George Richards reported Wednesday that the Panthers will debut a new logo and new jerseys prior to the 2016-17 season, and the new design sounds intriguing, to say the least.

Per Richards, the color scheme will stay similar, but that doesn’t mean we’ll be seeing only a slight adjustment to the threads. By the sound of things, the jersey could take on a more classic look and give the team that vintage feel — Richards pointed to the Chicago Blackhawks and Montreal Canadiens as two teams the new Florida jersey could be modelled after. Read more

How Chris Creamer and Chris Smith became the NHL’s jersey insiders

Jared Clinton
(Getty Images)

Chris Creamer and Chris Smith are the insiders whose names you don’t know but whose websites have broken some of hockey’s most colorful stories. Creamer and Smith – of sportslogos.net and icethetics.info, respectively – are the McKenzie and Dreger of logo and jersey design.

But neither Creamer nor Smith sought to become a jersey insider. Both were hockey fans who fell into it through a love of design. “(SportsLogos) was an excuse to learn how to make a website, really,” Creamer said. “Back (in 1997) there was no social media, so the only way to express yourself online would be to make a site that was a random collection of your own personal interests. I was really into computers, sports and team uniforms from a very early age.” Read more