Ontario Reign unveil jerseys they’ll wear when they make jump to AHL next season

Adam Proteau
The new Ontario Reign logo (image courtesy of L.A. Kings)

The ECHL’s Ontario Reign is part of the groundbreaking new American League Pacific division – and Wednesday, the L.A. Kings affiliate unveiled their new jerseys and logo when they make the jump to the AHL next season.

The Reign, who’ve won four ECHL Pacific Divsion championships, were aiming for a new look that establishes a connection with their parent team in Los Angeles – and they can pat themselves on the back knowing the mission was accomplished. When you look at the logo and jersey, you can’t help but think Kings, and not simply because of the colors. Speaking of: Their new home jerseys are white with black and gray stripes along the waist and elbows, and a black stripe runs along the shoulders and sleeve of the jersey; and their road jerseys are black with white and grey stripes along the waist and elbows. But the logo is unmistakably reminiscent of the Kings’: Read more

ECHL’s Bakersfield Condors have one jersey to rule them all

Jared Clinton
CondorsHobbitFeatured

There are few things in hockey greater than minor league jersey promotions, and the newest Bakersfield Condors jersey is no exception.

The ECHL’s Condors will be donning Lord of the Rings/Hobbit jerseys on Dec. 27, which will feature, “hobbits, dragons, fire and much much more!” This latest jersey comes on the heels of the Condors Seinfeld “Puffy Shirt” jerseys that the team wore in November. Read more

Jersey concepts show Dallas Stars almost went red, white and blue

Jared Clinton
Stars RWB

Over the weekend, the Dallas Stars released a behind the scenes look at what went into their rebranding and, among other things, what stands out is the team almost entirely abandoned the color green.

However, at the encouragement of the league and members of the committee that was put together to rebrand, the Stars created their own shade of green, called Victory Green, and have run with it since. What does become very apparent in the video, however, is the Stars were very close to moving away from green entirely, instead going with blue, gold, red, and white as parts of their scheme.

There’s a lot to digest in the video, and a lot of it is a very interesting look behind the scenes of what goes into a full rebrand of a professional sports team.

It’s interesting to consider what could have been for the Stars had they gone with the blue and gold color scheme that’s talked about at length, and it seems as though the team ever received mock-up jerseys from Reebok that were blue and gold.

Blue and Gold 1 Blue and Gold 2

There’s also the case of the logo. At the outset of the release of the logo and jersey, it seemed such a distant cry from what we had been used to as the Stars logo. But, especially in the shot of the full binder of logos, you can see just how much detail went into every single design the Stars considered.

Logo Book

The inclusion of the Texas state flag also seemed to be a point of contention for many of those involved, especially Stars commentator Daryl Reaugh. It’s obvious by what Reaugh says that he was interesting in taking the team’s scheme in a new direction before being outvoted on the idea. One of the more interesting concepts that included the Dallas’ home state’s colors is the one that had a small Texas flag within the center of the logo.

One thing is for certain, though: the Stars did well to spare themselves the disjointed Texas outline and floating D logo atop jerseys that are very similar to those worn by the Tampa Bay Lightning.

Blue D Texas Outline

Prince Albert Raiders’ new mascot is an offensive nod to the past

Adam Proteau
Prince Albert Raiders mascot (CTV Saskatoon)

Teams revisit their past all the time when promoting themselves via a redesign of their jersey, logo or mascot, but the Western Hockey League’s Prince Albert Raiders have made a sizeable mistake in doing so this season.

To wit: the Raiders unveiled their new mascot this week – an Arabian “raider” character named “Boston Raider” after a tie-in to an area pizza sponsor – which is based on their original logo from the early 1980s:

The new mascot’s appearance does not sit well with a number of people who believe it stereotypes those of Middle Eastern heritage. Rhonda Rosenberg, the Multicultural Council of Saskatchewan’s executive director, told the Canadian Press she found it plays into discriminatory views of people from the region.

“The idea of a somewhat violent Muslim man is a stereotype that is really difficult for a lot of people to live with,” Rosenberg said. “Mascots are not where we should be depicting cultural groups of people. We just need to look at what values and ideas are being put forward, and whether they are really embodying what we want to be sharing.”

A team spokesman said the franchise never intended to offend anyone, nor does it believe the mascot to be “a negative representation of Middle Eastern people and their culture”. They might not, but in this day and age where society is rightfully trying to be respectful toward all ethnicities, the Raiders’ new mascot is a mistake. What may have been seen as appropriate decades ago isn’t always appropriate today; this is why a song like Ray Stevens’ “Ahab The Arab” – a top five radio hit when it was released in 1962 – is seen as patently offensive now.

Eras and tastes change, and sometimes the past is better left where it is. And if the Raiders are smart, they’ll send their new mascot to join former AHL mascot “Scorch” in the scrapyard.

Epic Stanley Cup tattoo is real. And it’s spectacular

Jason Kay
Dawn Mounce and Stanley Cup Hangover tattoo (photos by DG Photography, House of Ink)

Dawn Mounce bleeds black and silver. Or purple and gold. Or whatever color scheme the Los Angeles Kings are sporting that day.

Now, with the help of graphic designer Eric Poole and tattoo artist/pal Sean Heirigs, Mounce is oozing every shade of her team spirit and then some via a stunning playoff-themed tattoo.

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10 of our favorite logo redesigns from our readers

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Last week, we finished up our rankings of the 30 NHL teams. The Carolina Hurricanes finished 30th and the Chicago Blackhawks finished first, with a lot of contentious picks in between. In case you missed it, you can catch the series here.

All the while, we were asking our readers to get creative and redesign as many of the NHL’s logos as they wanted. We received a slew of art work over the weeks and are now prepared to share some of our favorites.

Below are 10 of our favorite reader submissions. Tell us which one you like the best at the bottom. Read more

NHL logo rankings No. 1: Chicago Blackhawks

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When THN’s seven-person panel sat down to come up with our rankings of the 30 NHL logos, we were basically in full agreement which team would be No. 1.

We didn’t want history to influence our decisions. The Toronto Maple Leafs and Montreal Canadiens sit outside the top 10 for that reason. Ranking all the Original Six 1-6 is boring, predictable and doesn’t accomplish what we wanted to do here: reward the best logos, not the longest history.

Even still, the Chicago Blackhawks stood up to that measurement. The vibrant color combination and the respectful way it honors a WWI battalion and a Native American chief sets this logo apart from the rest. If we handed out the Three Stars of these logo rankings, the Blackhawks logo would be one, two and three.

As we’ve done with the rest of the logos, we’re opening it up to you the reader to redesign the Blackhawks look. It may be hard to do, but if you think you can design a better (or fresher) logo for the Blackhawks, now is your chance. Send your redesign to editorial@thehockeynews.com and we’ll run our favorites next week.

All logos from Chris Creamer’s website.

HISTORY OF THE BLACKHAWKS LOGO
In 1926, coffee tycoon Frederic McLaughlin was awarded an NHL franchise for a $12,000 entry fee. To build a roster, McLaughlin purchased players from the Portland Rosebuds, a franchise from the disbanding Western League. But rather than take the name of the WHL team they had purchased – as the Red Wings initially did with the name Cougars – McLaughlin wanted his own nickname. Rosebuds simply wasn’t good enough for a hockey team.

In World War I, McLaughlin was a commander in the 333rd machine gun battalion of the 86th division in the U.S. Army, whose members called themselves “Black Hawks.” The name honored the Sauk Indian chief who sided with the British in the War of 1812. In the 1830s, Chief Black Hawk fought again against the Americans when he brought his tribe back across the Mississippi River and into Illinois to plant crops and reclaim their land. In 1832, he lost the brief war to the Americans, was captured and taken on “tour” of the East Coast. He would briefly be put in jail before he was released.

The original Chicago Black Hawks logo was a crudely drawn black and white Native American, inside a circle that spelled out the team’s name.

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NHL logo rankings No. 2: Arizona Coyotes

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We’re nearing the end of our NHL logo rankings, which are the result of a seven-person THN panel who discussed and debated each logo. Rather than judge by longevity and rank the Original 6 teams 1-6, we tried to look at the designs again for the first time.

Coming in at No. 2: The Arizona Coyotes.

For sure, some people are going to hate this selection. We’ve already seen the comments about the “roadkill” logo, but we couldn’t disagree more.

The Coyotes logo, which is a massive improvement on their original, is a nice-looking canine with a sun-dried color combination you don’t see every day. For me, I like the Coyotes logo for the same reasons I like the UConn Huskies logo: it’s just a good looking animal. The Coyotes design isn’t a cartoon, or one that looks soft and too happy for its own good. The howling Coyote is a sophisticated design that also sits nice on the jersey with smooth colors. Some will wonder how we ranked it No. 2 in the NHL – I’ll wonder how others don’t see the beauty in it. So goes the logo ranking process.

But if you think you can design a better logo for the Coyotes, now is your chance. Send in your design to editorial@thehockeynews.com and we’ll run a collection of our favorite readar redesigns next week. And why not try designing new logos for the other NHL teams we’ve ranked?

Tomorrow we release the NHL logo we ranked No. 1. But you can probably figure out which one it’s going to be.

All logos from Chris Creamer’s website.

HISTORY OF THE COYOTES LOGO
The Coyotes didn’t start in the desert, as the Coyotes, or even in the NHL. This team has its roots in Winnipeg and the WHA.

The Winnipeg Jets were one of the founding franchises in the WHA, a rival upstart to the NHL, and would become a powerhouse in that league. The first big splash the team ever made was signing Bobby Hull away from the NHL’s Chicago Blackhawks, making him the first player to earn a $1 million contract.

In 1972-73, the first year of the WHA, the Jets lost in the Avco Cup final to the New England Whalers.

The first primary logo ever used by the team isn’t the one we equate to the original Jets, but this design of a red circle with a hockey player and a jet taking off in the distance. The team would continue to use these colors, but this logo stood as the team’s main image for only its first two years of existence.

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