As soon as the Ontario League’s Plymouth Whalers announced that the team would be moving to Flint, Mich., over the summer, social media buzzed with the idea that the franchise would take on the name Flint Tropics from the Will Ferrell basketball comedy “Semi-Pro.”
Last April, Washington-based illustrator Rachel L. Cohen created Game of Thrones-style banners for all 30 NHL teams, and the result proved such a hit with hockey fans, she’s back nearly a year later with more – only this time, Cohen has made banners for now-defunct or relocated franchises.
Cohen, who has the banners up for sale, turned her artistic attentions to eight former NHL teams, including the Atlanta Thrashers, California Golden Seals, and Colorado Rockies:
Next up for Cohen – banners for the Hartford Whalers and Kansas City Scouts: Read more
The ECHL’s Ontario Reign is part of the groundbreaking new American League Pacific division – and Wednesday, the L.A. Kings affiliate unveiled their new jerseys and logo when they make the jump to the AHL next season.
The Reign, who’ve won four ECHL Pacific Divsion championships, were aiming for a new look that establishes a connection with their parent team in Los Angeles – and they can pat themselves on the back knowing the mission was accomplished. When you look at the logo and jersey, you can’t help but think Kings, and not simply because of the colors. Speaking of: Their new home jerseys are white with black and gray stripes along the waist and elbows, and a black stripe runs along the shoulders and sleeve of the jersey; and their road jerseys are black with white and grey stripes along the waist and elbows. But the logo is unmistakably reminiscent of the Kings’: Read more
There are few things in hockey greater than minor league jersey promotions, and the newest Bakersfield Condors jersey is no exception.
The ECHL’s Condors will be donning Lord of the Rings/Hobbit jerseys on Dec. 27, which will feature, “hobbits, dragons, fire and much much more!” This latest jersey comes on the heels of the Condors Seinfeld “Puffy Shirt” jerseys that the team wore in November. Read more
Over the weekend, the Dallas Stars released a behind the scenes look at what went into their rebranding and, among other things, what stands out is the team almost entirely abandoned the color green.
However, at the encouragement of the league and members of the committee that was put together to rebrand, the Stars created their own shade of green, called Victory Green, and have run with it since. What does become very apparent in the video, however, is the Stars were very close to moving away from green entirely, instead going with blue, gold, red, and white as parts of their scheme.
There’s a lot to digest in the video, and a lot of it is a very interesting look behind the scenes of what goes into a full rebrand of a professional sports team.
It’s interesting to consider what could have been for the Stars had they gone with the blue and gold color scheme that’s talked about at length, and it seems as though the team ever received mock-up jerseys from Reebok that were blue and gold.
There’s also the case of the logo. At the outset of the release of the logo and jersey, it seemed such a distant cry from what we had been used to as the Stars logo. But, especially in the shot of the full binder of logos, you can see just how much detail went into every single design the Stars considered.
The inclusion of the Texas state flag also seemed to be a point of contention for many of those involved, especially Stars commentator Daryl Reaugh. It’s obvious by what Reaugh says that he was interesting in taking the team’s scheme in a new direction before being outvoted on the idea. One of the more interesting concepts that included the Dallas’ home state’s colors is the one that had a small Texas flag within the center of the logo.
One thing is for certain, though: the Stars did well to spare themselves the disjointed Texas outline and floating D logo atop jerseys that are very similar to those worn by the Tampa Bay Lightning.
Teams revisit their past all the time when promoting themselves via a redesign of their jersey, logo or mascot, but the Western Hockey League’s Prince Albert Raiders have made a sizeable mistake in doing so this season.
To wit: the Raiders unveiled their new mascot this week – an Arabian “raider” character named “Boston Raider” after a tie-in to an area pizza sponsor – which is based on their original logo from the early 1980s:
Our new mascot Boston Raider is a throwback to our original logo! pic.twitter.com/3P6x9694o3
— PrinceAlbert Raiders (@PARaidersHockey) November 15, 2014
The new mascot’s appearance does not sit well with a number of people who believe it stereotypes those of Middle Eastern heritage. Rhonda Rosenberg, the Multicultural Council of Saskatchewan’s executive director, told the Canadian Press she found it plays into discriminatory views of people from the region.
“The idea of a somewhat violent Muslim man is a stereotype that is really difficult for a lot of people to live with,” Rosenberg said. “Mascots are not where we should be depicting cultural groups of people. We just need to look at what values and ideas are being put forward, and whether they are really embodying what we want to be sharing.”
A team spokesman said the franchise never intended to offend anyone, nor does it believe the mascot to be “a negative representation of Middle Eastern people and their culture”. They might not, but in this day and age where society is rightfully trying to be respectful toward all ethnicities, the Raiders’ new mascot is a mistake. What may have been seen as appropriate decades ago isn’t always appropriate today; this is why a song like Ray Stevens’ “Ahab The Arab” – a top five radio hit when it was released in 1962 – is seen as patently offensive now.
Eras and tastes change, and sometimes the past is better left where it is. And if the Raiders are smart, they’ll send their new mascot to join former AHL mascot “Scorch” in the scrapyard.
Dawn Mounce bleeds black and silver. Or purple and gold. Or whatever color scheme the Los Angeles Kings are sporting that day.
Now, with the help of graphic designer Eric Poole and tattoo artist/pal Sean Heirigs, Mounce is oozing every shade of her team spirit and then some via a stunning playoff-themed tattoo.
Last week, we finished up our rankings of the 30 NHL teams. The Carolina Hurricanes finished 30th and the Chicago Blackhawks finished first, with a lot of contentious picks in between. In case you missed it, you can catch the series here.
All the while, we were asking our readers to get creative and redesign as many of the NHL’s logos as they wanted. We received a slew of art work over the weeks and are now prepared to share some of our favorites.
Below are 10 of our favorite reader submissions. Tell us which one you like the best at the bottom. Read more