Ontario junior team Thorold Blackhawks have deadline to change ‘discriminatory’ logo

Jared Clinton
(via Twitter)

The Thorold Blackhawks have been a part of the Ontario junior hockey scene for more than two decades, but that’s about to come to an end. The franchise itself will be sticking around, but the logo — and possibly the name — will have to be changed.

According to the St. Catharines Standard, Thorold mayor Ted Luciani has given the team a deadline of June 1, 2017 to change the team’s crest after roughly three years of debate surrounding the logo. That order extends to the Thorold Amateau Athletic Association, which also makes use of the logo. Luciani added that once the deadline comes and goes, the logo will not be allowed inside Thorold’s arenas in any form.

“The City of Thorold, as represented by Council, shares the belief that the logo is discriminatory in nature,” Luciani wrote. “The city also believes that its continued use is a form of harassment.” Read more

Blues’ Winter Classic logo celebrates 50th anniversary, Blackhawks also go old-school

Jared Clinton
(via St. Louis Blues/Twitter)

The St. Louis Blues may not yet have a Stanley Cup in their trophy case, but the franchise has been one of the most steadily competitive in the NHL over the past several seasons. And with the Blues continuously on the rise, the NHL will head to St. Louis this coming January for the Winter Classic.

Having the Blues as the host of the Winter Classic carries more significance than simply playing one of the league’s showcase events in St. Louis, though. It also offers an opportunity for the franchise to celebrate a major anniversary in style. The coming campaign will be the 50th for the Blues, and the logo for the outdoor game has been selected with that in mind.

The logo the Blues will wear for the outdoor contest, which can be seen in greatest detail below, is the exact crest the team wore during its inaugural season. At first glance the logo may not look much different from the one the team currently wears, but the bolder base, more prominent yellow outline and more pronounced points make the mark standout from the one currently worn by the club. Read more

Jets will wear great throwback jerseys at Heritage Classic, alumni rosters unveiled

Jared Clinton
Winnipeg Jets Heritage Classic jersey (via Winnipeg Jets)

Fans in Winnipeg clamored for True North Sports and Entertainment to bring back their beloved Jets and the ownership came through by naming the league’s newest team after the club that departed Manitoba’s capital in the mid-1990s. But with the Heritage Classic coming to Winnipeg in October 2016, the ownership group has gone one step further by bringing the team back in name and style, at least for the outdoor event.

The Jets and Edmonton Oilers officially unveiled their jerseys for the Heritage Classic at an event held in downtown Winnipeg Friday, and the jerseys for both teams will harken back to the heyday of the rivalry between the Jets and Oilers in the 1980s. Read more

NWHL holds jersey vote for fans to pick teams’ 2016-17 designs

Matt Larkin

The National Women’s Hockey League is all systems go for its second season in 2016-17. Its sweaters, it turns out, were one-offs.

The league announced Thursday all four teams – The Boston Pride, Buffalo Beauts, Connecticut Whale and New York Riveters – were retiring their inaugural jersey designs. Next up? A fan vote to choose each team’s new threads for 2016-17.

​”It has always been important to us for our fans to have a voice,” said NWHL commissioner Dani Rylan. “The NWHL’s inaugural jerseys were designed and voted on by fans, and we’re excited to commemorate their importance by retiring the historic set. Memories were made, miles were logged, and history began in those jerseys. It all started with our fans, and we’re excited to hear what they have to say for Round 2.”

Each voter will be faced with the following choices:


Read more

Lake Erie Warriors’ rebrand, become Gulls after racist logo causes uproar

Jared Clinton
Lake Erie Gulls temporary logo (via NCPHL/Lake Erie Gulls)

The National College Prospects Hockey League’s Lake Erie franchise are rebranding after their racist logo drew the ire of many across the hockey and sports world.

Lake Erie’s team, which was originally called the Warriors, will now be known as the Gulls after images of the team’s original logo, which was unveiled in May, began circulating. Uni-Watch’s Paul Lukas was among the first to put the logo out for a widespread audience to see, and it didn’t take long for the logo to cause an uproar.

The original logo features a red-skinned Native American with a mohawk, screaming into the distance. The logo also had a tomahawk and a feather. It’s hard to imagine how anyone believed the logo would be well-received. Read more

Las Vegas’ next step is choosing name and logo, but trademark issues slowing process

Jared Clinton
Bill Foley (left) and Gary Bettman (Photo by Bruce Bennett/Getty Images)

By the sounds of things, were it up to Las Vegas expansion franchise owner Bill Foley, the NHL’s 31st club would already have a name and logo, but the process has proven to be much more difficult than Foley could have imagined.

During Wednesday’s press conference to announce George McPhee as the franchise’s first GM, Foley was asked about naming the team and when fans in Las Vegas could expect to learn the identity of the expansion club. Foley said the plan is to have the logo in place as soon as possible.

“I didn’t realize how complicated it was, and it is complicated,” Foley said Wednesday. “We are working our way through the process right now, as we speak…We have a lot names in mind, but a lot of the ones I really liked are trademarked, so that is a little bit of an issue.” Read more

Coyotes bring back Roadrunners name, unveil logo for AHL team

Jared Clinton
(via Arizona Coyotes/NHL)

The Coyotes’ purchase and subsequent relocation of the Springfield Falcons to Tucson brought Arizona’s AHL affiliate closer to home, and it has also brought a longtime minor league moniker back from the grave.

Tucson’s new AHL club was officially dubbed the Roadrunners, harkening back to the minor league teams that have used the name over the past 50 years.

“We are very proud to name our AHL affiliate the Tucson Roadrunners,” Coyotes president Anthony LeBlanc said in a release. “The Tucson Roadrunners will build on the great traditions of hockey in Arizona dating back to 1967. Roadrunners was the overwhelming fan favorite during our ‘Name the Team’ contest, and we thank the thousands of fans who helped us select a great name that creates a strong connection to the City of Tucson, reflects our state pride, and extends the reach of the Coyotes brand.” Read more

The Springfield Thunderbirds are the newest AHL team, unveil sharp logo

Jared Clinton
Springfield Thunderbirds logo (via YouTube)

The off-season AHL shuffle began in April when the Springfield Falcons were purchased by the Arizona Coyotes, their parent club, and relocated to Tucson. One month later, Springfield once again had AHL hockey when the Portland Pirates were sold and subsequent moved to Massachusetts. And less than one month after the Pirates relocation was announced, the new Springfield franchise has a name.

It was formally announced Wednesday that Springfield’s AHL club will be called the Thunderbirds and fans were given a first glimpse at the logo in a short video that displayed the rich AHL history in Springfield, which dates back to the league’s first season in 1936. The Springfield Indians, Kings and Falcons have all been part of the city’s AHL history, the latter of which played in the city for the past 22 seasons. Read more