When THN’s seven-person panel sat down to come up with our rankings of the 30 NHL logos, we were basically in full agreement which team would be No. 1.
We didn’t want history to influence our decisions. The Toronto Maple Leafs and Montreal Canadiens sit outside the top 10 for that reason. Ranking all the Original Six 1-6 is boring, predictable and doesn’t accomplish what we wanted to do here: reward the best logos, not the longest history.
Even still, the Chicago Blackhawks stood up to that measurement. The vibrant color combination and the respectful way it honors a WWI battalion and a Native American chief sets this logo apart from the rest. If we handed out the Three Stars of these logo rankings, the Blackhawks logo would be one, two and three.
As we’ve done with the rest of the logos, we’re opening it up to you the reader to redesign the Blackhawks look. It may be hard to do, but if you think you can design a better (or fresher) logo for the Blackhawks, now is your chance. Send your redesign to email@example.com and we’ll run our favorites next week.
All logos from Chris Creamer’s website.
HISTORY OF THE BLACKHAWKS LOGO
In 1926, coffee tycoon Frederic McLaughlin was awarded an NHL franchise for a $12,000 entry fee. To build a roster, McLaughlin purchased players from the Portland Rosebuds, a franchise from the disbanding Western League. But rather than take the name of the WHL team they had purchased – as the Red Wings initially did with the name Cougars – McLaughlin wanted his own nickname. Rosebuds simply wasn’t good enough for a hockey team.
In World War I, McLaughlin was a commander in the 333rd machine gun battalion of the 86th division in the U.S. Army, whose members called themselves “Black Hawks.” The name honored the Sauk Indian chief who sided with the British in the War of 1812. In the 1830s, Chief Black Hawk fought again against the Americans when he brought his tribe back across the Mississippi River and into Illinois to plant crops and reclaim their land. In 1832, he lost the brief war to the Americans, was captured and taken on “tour” of the East Coast. He would briefly be put in jail before he was released.
The original Chicago Black Hawks logo was a crudely drawn black and white Native American, inside a circle that spelled out the team’s name.