So far, the top 10 NHL logos have included Philadelphia, Anaheim (still not over that one) and Pittsburgh. Today, coming in at No. 7, we present the Original Six look from the Boston Bruins.
At times in Bruins history, the logo has shown a bear, but we most associate the team to the spoked, black and gold ‘B’. But the Bruins weren’t always black and gold. Originally, their primary color was brown.
Although we’ve noticed some commenters poo-pooing Boston’s look as we’ve counted down our favorite NHL logos, the ‘B’ was almost universally favored by the seven THN staffers who were part of the voting – and debating – process. The goal was to look at all the NHL logos again for the first time, not taking history into consideration, and judge them on design, color and, if applicable, how it relates to the city. The Bruins logo stood up to these tests – and, hey, you have to give bonus points for using a color like yellow.
But if you think you can design a better logo for the Boston Bruins, send your art to email@example.com. At the completion of our logo rankings, we’ll share some of our best reader logo submissions.
(All logos are from Chris Creamer’s website.)
HISTORY OF THE BRUINS LOGO
In 1924, Charles Adams purchased the NHL franchise rights for a Boston team from Thomas Duggan for $15,000. Adams, who was president of First National Stores Inc., (Finast) also purchased a share in Major League Baseball’s Boston Braves franchise in 1927.
Adams, along with GM Art Ross, settled on the name “Bruins” an old English term for bear. But the colors the team would use were settled on before the team name was selected.
The color scheme of Adams’ Finast chain was brown and yellow and he wanted his NHL franchise to share that combination. The name Bruins happened to fit rather perfectly with it.
As you’d expect for a logo from the 1920s, the original look wasn’t the most refined the team has ever had. This logo, which was placed on a brown jersey, was used for one season before the team added more white into the mix.
In 1925-26, a face was put on Boston’s Bruin and the whole logo was outlined. Brown was still the primary color used by the team, but white was added to the middle of the jersey, which made it easier to see the logo. During this time, Adams and Ross took advantage of a collapsing Western League to pick up a few star players, such as Eddie Shore.
The Bruin would last on the jersey for another seven years before it was kicked off in favor of a look that set the team on a path towards today’s spoked ‘B.’ Read more