Yesterday, Brad Fain and Chris Presson, majority owner and GM of the Central League’s Arizona Sundogs, were buried alive to sell 300 season tickets.
Kind of drastic, no?
Well, not really. The Sundogs have made it an annual ritual to do something wild that will grab your attention to sell tickets. Last year they camped out in a scissor lift for six days before selling 300 tickets. It’s a very minor league thing to do – and it’s just fantastic.
So this year they’re going underground, where they’ll live in an eight-foot container for the next however many days it takes to reach 300 ticket sales. There’s a grated guard on top, so yes they can breath, but fans can also leave them treats and…other stuff.
As of 12 hours ago, the Sundogs had sold 14 tickets, so there’s still a long way to go. Remember, it took six days to achieve their goal last year, so that’s the benchmark to try and beat.
This got us thinking. If we owned a minor league franchise, what activity would we do to raise awareness and sell tickets?
1. Live inside a block of ice
OK, so this one probably wouldn’t work in the middle of the desert. But if you got a transparent container and built a huge ice cube around it, you could live in the cube and your fans could see you doing it.
2. Giant mini-stick game
Come to the arena with your own mini-stick and be part of a mammoth game. Everyone has to stay on their knees, so it’d be 10-on-10, or even 20-on-20, and it could be a marathon match with mandatory shift changes every five minutes or so. World record, anyone?
3. Wear full hockey equipment all day, every day
Talk about stinky, sweaty, smelly equipment. What better way to draw attention to hockey and your team than by wearing full gear around town until you reach your ticket sales goal. No taking it off. Ever. I imagine this would be especially miserable in the desert.
How would you draw attention and drive sales if you owned a minor league team?