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Campbell's Cuts: Tough to feel sorry for Canadian franchises

Saku Koivu celebrates his first period goal against the Ottawa Senators on November 20. (Photo by Andre Ringuette/NHLI via Getty Images)

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Saku Koivu celebrates his first period goal against the Ottawa Senators on November 20. (Photo by Andre Ringuette/NHLI via Getty Images)

It was truly heartwarming to see Montreal Canadiens president Pierre Boivin come to the aid of Canadian team owners last week. But you have to wonder what his end game was when he carped about the sagging Canadian dollar.

Regardless, it was pretty pathetic.

For those who missed it, Boivin used a speech to Montreal’s Board of Trade last week to sound the alarm bells for Canadian NHL teams; the six franchises many people have been led to believe are the sole driving force behind any of the league’s financial success since the lockout.

“We better not return to the 78-cent dollar because we’ll be in the same position we were before the lockout,” Boivin told reporters after his speech. “If we calculate against an 80-cent dollar, we’re not any further ahead than we were before the lockout.”

Hmmmm, that’s funny, because the new collective bargaining agreement that was supposed to solve all the financial woes and create a competitive and financial utopia for all 30 teams was struck in July 2005. The average worth of the Canadian dollar during that month against the U.S. greenback was 81.2 cents.

What people forget about the new CBA is that the surge in the Canadian dollar hadn’t even happened when the deal was agreed on and nobody was predicting such a robust economy in Canada the loonie would eventually be on par with, and at some points exceeding, the American dollar.

So, what exactly was Boivin saying? Was he saying the CBA the owners signed more than three years ago was flawed from the very beginning? Gee, that’s duplicitous. The CBA was just fine for Canadian teams when the loonie was taking the greenback out to the woodshed, but now things are different? How different are they when the Canadian dollar is essentially worth the same as it was when the CBA was struck?

Boivin, of course, would never suggest his boss and the 29 other owners in the league signed off on a flawed CBA. The three years since has proven beyond a reasonable doubt the owners’ maniacal quest for cost certainty caused them to ignore a host of other side effects that have turned this CBA into a great one for the players and another bad one for the owners.

Or was Boivin carping about the inequities in the system when he let slip the Canadiens are paying about $18 million into the revenue sharing pot? Probably, since that whopping amount pretty much takes care of any savings the Canadiens would have with a salary cap.

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If so, perhaps Mr. Boivin should give his head a shake. The good times for the Canadian franchises have been relatively short and followed a period of more than a decade when any Canadian team not named the Toronto Maple Leafs was in danger of becoming extinct. A few of them even did.

Funny how these Canadian teams didn’t mind greasing their palms with the American dollars that came with the Canadian Assistance Plan, one that forced big-market U.S. teams to prop up those north of the 49th parallel. Back then, the big bugaboo was the onerous Canadian tax system and how it was killing teams. It got so putrid the Canadian government came perilously close to a bailout package for all six Canadian teams, one which the Leafs and Canadiens would have been only too happy to accept.

The day it was announced, I stood with my mouth agape as Maple Leafs president Ken Dryden stated the tax break would help the Leafs compete for players against large-market American teams such as the Philadelphia Flyers. It’s probably safe to assume Dryden would never, ever vote for such an insidious scheme now that he’s a federal politician.

Forget also that Canadian teams get tax breaks all the time in the form of corporations that purchase tickets and write them off as a business expense. I know of one small businessman who buys a pair of Leafs season tickets every year and claims them as a business expense. He then sells off the majority of the seats for much higher than face value and makes a killing on them. So, he takes in a couple of Leafs games a year, gets a break on his taxes and makes a little tax-free money on the side.

What a country.

So excuse us if we don’t shed too many tears for the downtrodden Canadian franchises. And please, spare us if we ask the Mr. Boivins of the NHL to stop their blubbering.

Ken Campbell is a senior writer for The Hockey News and a regular contributor to THN.com. His blog appears Wednesday and Fridays and his column, Campbell's Cuts, appears Mondays.

For more great profiles, news and views from the world of hockey, Subscribe to The Hockey News magazine.

COMMENTS (19)

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Maxime Jean Posted
(2009-04-30 07:28:54)



For every people saying that Canadiens' franchise are part of the problem, In 1995 we relocated Winnipeg to Phoenix because the franchise was losing some money. Then, WHY Phoenix is still there with four "30 millions loss/a year" in a row and THIS IS WITH A STRONG US DOLLARS!!! Can you explain that! At Winnipeg it's the end of the world but at Phoenix they can lose 35 million during a year without any problem and even if their arena is half-full and everybody don't care about Hockey in this area!!! Unbelievable!!
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Colin Maitland Posted
(2009-04-30 07:24:19)



It's hardly fair to criticise the Wings for failing to sell-out 'The Joe' every game. Detroit is a city in the midst of a gut-wrenching economic crisis, with its population shrinking and its major industry - auto manufacturing - fighting just to stay alive. Personally I find it remarkable that the Wings manage to sell as many seats as they do.
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Chris Posted
(2009-04-30 07:23:38)



My goodness, are we actually comparing the Canadian assistance plan (CAP) to the current revenue sharing plan? The "CAP" only paid out a few million to the 8 Canadian teams when they had to resign players of a significant sized contract. And it wasn't every season did these contracts actually come up. Now the 6 Canadian teams pay out over $40 million EVERY season to bail out many teams that have no real chance of ever getting off the mat financially. This is good money going after bad. And everyone can see it. This is the reason why there is a call for contraction (never going to happen by the way to save owners paying out for zero equity) or relocation (much more realistic to protect the value of all franchises). Yes currency swings will happen and yes the revenue sharing plan may address it for the Canadian cities than have less than 2.5 million sets (see CBA for more details). But the Nashvilles, Long Islands and even Los Angeles better start to make a real go of it or move. And if you think that Winnipeg, Quebec City and Hamilton couldn't financially support a team better than Miami, Phoenix and Atlanta (among others), then you need to see the data at www.ManitobaMythbusters.com The Reality May Surprise You!
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ironchef Posted
(2009-04-30 07:23:03)



Nobody really feels sorry about the owners, but before anyone else shoots off their mouth of Canada vs. USA NHL franchises, compare the attendance levels please. Detroit won the cup, has one of the most exciting teams in hockey, and can't even sell out their building. (Hockeytown???) There should be a mutual respect for all teams, and if there is a differential in foreign exchange, it is within a team's right to talk about it. I personally think that hockey expanded in the wrong areas, and it is now paying the price. Salaries have escalated, and there are no more expansion teams to offset. We're starting to see cuts to 3rd and 4th line marginal players that are making 2+MIL, and it's only going to get worse in the coming 2-3 years. I can't wait until till the salary cap goes the other way, that should be fun to see the owners complaining then....
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tom cotner Posted
(2009-04-30 07:22:54)



i don't know how much more of this monetary complaining i can take from these owners about the cost to operate a professional nhl club. i can't believe i am the only person to figure out that the entire scheduling process is completely flawed beyond belief. how nutty is it for a team to travel 1500, 2000, 2500, or 3000 miles; play a couple to a few games, then fly back for some home games, only to repeat the process over and over. you don't have to be a rocket scientist to know that all 5 teams from the same division should be playing all 5 teams from another division; then return home and play the same 5 teams in your own barn. now repeat that process 5 more times during the season, and add 2 more trips of 8 games each against the 4 common opponents in your own division, plus the 16 home games against the same 4 opponents, and you got the making for a complete and balanced win / win schedule of 82 games. you got the best of both worlds; a big time rivalry with the other teams in your division, and the opportunity to see all of the big line players like sid etc. in your barn once every season. certainly a big time lawyer like gary bettman should be able to figure this out, yeah ?????????? and just imagine the sort of outrageous operational costs that every team could save by not having to resort to the irrespnsible auto industry like thinking methods that are currently being utilized in the nhl these days. with savings like that and a repadding of the kitty jar that every team has, every team would have a ton of dough left over to be able to purchase a new pair of shoes or get a tricked out name tag for all of their upper management staff.
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Mike Posted
(2009-04-30 07:22:53)



This is WHY we do not need anymore Canadien teams. They are driving the financial well being of this league under. Move Florida, Atlanta, Phoenix and one of the California teams into other US markets. No more teams in the weak dollar country.
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Quagmire Posted
(2009-04-30 07:22:50)



Most of the comments here defy all logic. Nik - your point about the Habs and Leafs buoying the league from a historical perspective is well taken but totally misses the point. The NHL is a business and not a canadian heritage commercial. If Canadian cities cannot sustain professional hockey teams then perhaps it might be time to re-examine the NHL business model. Having 6 teams in Canada is not a pre-requisite of having hockey as a professional sport. If teams, in Canada or the US, have proven to be financially unsustainable then it is time to contract them and move on. Just because the Habs or Buds helped the NHL through the dark times does not automatically give them the right to exist. The owners of professional hockey teams have the right to make money from their venture just like any other business. The fact that this right may inpinge on your enjoyment of the sport is completely irrelevant. Ricky - The facts simply do not support the premise of your comment. Not all the Canadian teams are profitable, especially with the C dollar in its current state. Just because you want something to be true doesn't make it so. The "thing" that feeds the NHL is revenue, plain and simple. Ken is merely pointing out the irony of the stance taken by some of the owners of Canadian teams. You can disagree with him all you like but you can't argue the facts.
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trav Posted
(2009-04-30 07:22:50)



You would think they would hedge their exposure to a weak dollar.
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whatsthatsmell Posted
(2009-04-30 07:22:46)



For once I actually have to agree this guy. Fluctuations in the C$/US$ should not be a surprise in a floating currency economy. Anyone who anticipated a dollar parity is a freaking genius and should be working with Warren Buffet, not toiling away in the NHL. The Canadian teams (and any other business with revenue/expenses in the foreign US$) could have taken measures to protect themselves when the inevitable fall would occur, if they didn't do that then that is their own fault. The C$ is right where it should be right now according to most market economists. It is neither over-valued nor under-valued. Suck it up and run the foreign currency department properly.
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Oil Country Posted
(2009-04-30 07:22:45)



How much is 20c on the dollar really going to affect the Melnyks, Gillettes, Katz etc etc of the Canadian hockey world. These guys are billionaires making millions of dollars/year all of which are in money making (hockey) markets. Now if any of these markets were ACTUALLY struggling then it would be a problem. When you have a franchise who's net worth is closing in on the the 500k mark (Habs) maybe you should start wiping tears with Purex instead of Kleenex to subsidise your losses.
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