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Top Shelf: GM role more about vision than intuition

Speculation on Brian Burke's future in Anaheim is a hot topic in Toronto. (Photo by Bruce Bennett/Getty Images)

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Speculation on Brian Burke's future in Anaheim is a hot topic in Toronto. (Photo by Bruce Bennett/Getty Images)

The Toronto Maple Leafs haven’t won the Stanley Cup in more than 40 years, but that doesn’t mean there haven’t been a lot of parade plans.

No fan base in the league has a more extensive history of citing second round playoff losses and helter-skelter free agent signings as evidence the Stanley Cup is speeding up Highway 401 on a collision course with Toronto.

Even in these extra-lean post-lockout years, Leafs fans have found a great blue-and-white hope in the form of a person who isn’t even an employee of the team.

That man, of course, is Brian Burke.

Speculation that Burke will eventually leave his post as GM of the Anaheim Ducks to join the Leafs never really dies in Toronto, but the fires were stoked this week because Anaheim was in town to visit the Buds.

This story won’t go away until Burke either inks the lucrative extension he’s been offered by the Ducks (he says he’ll decide by December) or signs on for one of the most high-risk, high-reward positions in sport, GM of the Toronto Maple Leafs.

High risk because there is no easier way to sully a stellar reputation than by exposing it to the mess that’s been the Leafs over the past multiple decades. High reward because if you’re the person who can actually provide the guest of honor at a championship parade, it’s safe to say you’ll never have to buy a drink in Toronto again.

But if you’re naïve enough to think any GM – even one with a track record like Burke’s – can take over a team and automatically deliver a championship, you’re also in great danger of being duped by a magic bean vendor.

Running a hockey team is like trying to hit Major League Baseball pitching; smack that ball every third time you’re up and you’re Hall of Fame bound. In both endeavors, the odds simply aren’t in your favor.

That speaks to the fact Burke has delivered a championship in one of the three cities where he held the GM post. There are simply too many other good teams, sharp executives and intangibles that can roll the wrong way to guarantee results. Unless you’ve channeled the ghost of Sam Pollock, you’re never going to outsmart everybody.

But what any good GM in the league must have to foster any hope of success is vision and fortitude. There are multiple paths to glory and it’s the GM’s job to identify the one he feels best suits his team and execute moves that consistently keep with the game plan.

GMs operate under a heap of pressure, be it from ownership, fans and media or simply the high standards they all hold themselves to. Theirs is a job that requires enough backbone to overcome a lot of influences, including self-doubt and league trends, in order to stay the given course.

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What if Detroit GM Ken Holland believed the hype about his best players simply not being tough enough to win a title? Don’t forget, the logic du jour after the Fighty Ducks won the ’07 Cup was the championship equation requires a hearty dose of intimidation.

Holland wasn’t buying. He stuck with Henrik Zetterberg and Pavel Datsyuk, and now hordes of people believe a puck-possession game is the pony to ride.

Bob Gainey decided last year that his No. 1 goalie simply wasn’t good enough, so despite the fact his team was at the top of the Eastern Conference standings, he traded Cristobal Huet at the deadline.

My guess is Gainey didn’t think his team was going to win it all last year no matter who played goal, so he moved Huet and ensured some playoff experience for Carey Price, the guy he believes will be in net when the Canadiens are a true contender. It was an unconventional move that drew some ire at the time, but early this season Montreal has one of the best goalie tandems in the league.

Is Doug Risebrough spending his nights gazing up at the stars in Minnesota wondering what to do about Marian Gaborik? No sir – it’s sign this or pack your bags.

Yes, being a shrewd evaluator of talent is a highly profitable skill for a GM to possess, but the truth is, it’s far more important to surround yourself with the right people to help make calls on players, especially at the amateur level.

Again, see Holland, Ken.

The most crucial part of a GM’s job is the ability to synthesize information, devise a scheme, make the appropriate moves and have the courage to live with the consequences.

Brian Burke wouldn’t be a good GM in Toronto because he doesn’t make mistakes or can’t be fleeced in a trade. He’d be a good GM because he’d arrive, plan-in-hand, ready for action.

If he believed a complete ground-zero rebuild was required, he’d immediately ask Los Angeles GM Dean Lombardi what he thought of Vesa Toskala’s play, while sending out a mass email reminding every colleague in the NHL that Tomas Kaberle has a cap hit of just $4.25 million through 2010-11.

There would be no waffling; no second-guessing – just strict adherence to a well-constructed code.


Ryan Dixon is a writer and copy editor for The Hockey News magazine, the co-author of the book Hockey's Young Guns and a regular contributor to THN.com. His blog appears Wednesdays and his column, Top Shelf, appears Fridays.

For more great profiles, news and views from the world of hockey, Subscribe to The Hockey News magazine.

COMMENTS (15)

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Brad Bonham Posted
(2009-04-30 07:13:13)



Being from Vancouver, we jaded fans know first hand how good Burke is, though his ego got in the way a few times which ultimately hurts anyone. He had some great luck when he got the Anaheim gig, was opportunistic in the Pronger deal, and his lesser prospects showed up big time like Penner aned Kunitz, etc. Knowing Burke's love of attention and the DISMAL popularity of the NHL south of the border, it would be safe to say Burke will get the Leafs gig. Though Cliff Fletcher is a smart hockey man, the higher ups will probably give it to Burke to create a buzz in Toronto. Burke will then say he has a five year plan to buy him some time and the Leafs will start doing things the wise way. However in year 3, the owners will interfere with Burke in some way and try to force him to WIN NOW which will screw up his foundation. Burke will go public about how stupid the meddling ownership group in Toronto is and they'll fire him and then the Leafs will go right back into winning 1 playoff round for their precious revenue. Then the Leafs fans will target veteran core player Luke Schenn as their whipping boy. He'll demand a trade to the Wings and win the Cup and he'll dedicate it to the Leafs fans just like Larry Murphy did. And the Leafs fans will be the same idiots they've always been.
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Flamer89 Posted
(2009-04-30 07:13:06)



I believe Joe is correct on that Cory. You mis-read or misunderstood what was meant. Peter, I believe you may have misunderstood my comments as well (I, as well, had it worded pretty badly, lol). I agree that Burke already had a solid core of prospects and young talent at his disposal. He just had to sign some lucrative FA's to fill in the gaps. With that blend, he was able to build a championship team. In TO however, imo anyways, there would be many more gaps to fill, as the Leafs don't really have an existing core of prospects and young talent to build on. So, he would need to fill the roster almost completely with lucrative FA's, and he'd run out of cap space long before that could happen (especially with the way contracts are being awarded in today's market - thanks to Kevin Lowe). Having said that, perhaps if Burke could land one or two big fish in TO (like he did with Niedermyer and Pronger in ANA), he might be able to convince others to jump aboard at slightly discounted prices? just a thought.
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Joe Posted
(2009-04-30 07:13:05)



Cory - you misunderstood what he meant in that sentence about Burke. It was badly worded. What he meant is that Burke can make mistakes and get fleeced in trades just like any other GM. He's human. But at least he has a lot of experience and a Stanley Cup ring to bring along with him to T.O.
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Cory Posted
(2009-04-30 07:13:04)



The parts of the article I particularly enjoyed were "even one with a track record like Burke’s" and "Brian Burke wouldn’t be a good GM in Toronto because he doesn’t make mistakes or can’t be fleeced in a trade. He’d be a good GM because he’d arrive, plan-in-hand, ready for action." Firstly, track record like Burke's. Is he referring to Burke's track record of taking over teams and then subsequently running them in to the ground before leaving on less than amicable terms?(see: Hartford, Vancouver, and soon to be Anaheim) Secondly, doesn't make mistakes or get fleeced in trades? Then what is trading Andy McDonald for Doug Weight? The signings of Todd Bertuzzi and Mathieu Schneider? Allowing Niedermayer and Selanne taking half the seasons to decide whether they are going to return? Overpaying past their prime veterans so that he can barely make it under the salary cap? Letting Bryzgalov go for nothing? This article reeks of Burke love and I can't figure out why.
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Mike Posted
(2009-04-30 07:13:03)



I'm a leaf fan, and I don't think I'm delusional on how like it takes to build a contender. I think if the leafs rebuilt through the draft, Schenn would be 26-30 years old by the time they reach the cup finals. So obviously thats 8 years minimum. All this MLSE talk of 2-3 years tells me they're not seriously rebuilding. I say Schenn would have to be 26-30 because I view him as the start a youth movement of talented high-level draft picks and unless you hit the jackbot with Sidney Crosby, you're not going to be an instant contender, they'll have to grow and mature till they're in their prime. So I except this team to be excellent in 8 years and if they're not well, then I should probably find a new team because this team will obviously never learn.
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Alex in AZ Posted
(2009-04-30 07:13:01)



McPhee, the GM of the Washington Capitals was quoted recently as saying (and I paraphrase) that to have a chance of winning the Cup, you have to hit rock bottom. The Capitals did that and were able to land Ovechkin. While I don't think they'll win the Cup this year, they'll contend for it in the playoffs and have a good chance of getting most of the way there. The Leafs should suck it up, trade for draft picks, suck, and get the best draft picks possible for a few years. It may take 5 years or even a decade, but rebuilding is necessary for them to have a hope. Some teams have brought in free agents in the past to pave their way to victory, but now with the cap, this just isn't going to happen. There's too much parity guaranteed by the cap.
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Flyerfan52 Posted
(2009-04-30 07:13:00)



trueblueleafer, it's 5 years of first rounders to build a contender (see Pens and Sens). As that has won neither of them a cup, maybe try throwing games for 6 or 7.
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trueblueleafer Posted
(2009-04-30 07:12:58)



People really need to lay off the Leafs and its fans. We know that we need 2 or 3 years to build a Stanley Cup contender. If Burke is to be the man to take us to glory, the media needs to be fair and balanced and not bury him before he wins it all for the millions of diehards across this great land.
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bropete Posted
(2009-04-30 07:12:58)



Gotta feel sorry for all those poor makebelief fans who actually expect a blowhard like Burke is going to bring the cup back to the centre of the Universe. IF Burke ever become's the Leaf's GM he'll ruin whatever rebuilding has started by signing over-the-hill veteran's just like Ferguson used to do ( that's players past their prime who grew up cheering for the Leafs and have always dreamed about playing for them some day and now after a stellar career get to fade away playing for them ). The only way Toronto will ever have the Stanley Cup back is when players who grew up there win it while playing for another team. I'll admit that even I was a Leaf's fan back in the day of Keon and Sittler but the team has been spoiled by arrogant GM's and fans who don't accept reality.
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A.Kovalev Posted
(2009-04-30 07:12:56)



Flyerfan52,couldn't agree more.The Leafs have just started their rebuild program and it takes minimum 5 years to really just contend.Leaving aside Schenn,Kulemin and a few others,there is no talent on the Leafs.I just had a look at the Marlies roster and it is bleak.With the salary cap,even at approx.$ 57mil.,a team can't be built solely with FA's.Bring in a few free agents to fill the holes when the home grown talent is in place.Sorry Leaf fans,but you're looking at 2-3 years before even getting a sniff at the playoffs.If you're thinking about the Flyer model of 2 years ago,I would be really surprised if all the stars(firmament,not hockey) aligned themselves for a repeat of what Holmgren was able to accomplish.
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