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THN.com Logo Tournament: Canadiens win crown

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The Montreal Canadiens have been crowned a lot of things in their illustrious history, but now they can officially take ownership of THN.com’s first-ever logo title.

Sure, the 100th anniversary of the legendary equipe is nice, but we think this season will forever be remembered for yet another remarkable run through a tournament.

There was no Patrick Roy or Ken Dryden to drive the engine this time, however; just a distinct red, blue and white ‘C’ with an ‘H’ lovingly installed in the middle.

While popular wisdom often claims the ‘H’ stands for Habitantes, the facts prove otherwise. True, the Montreal players use that as a moniker, often shortened to ‘Habs,’ but the history of the logo dates back to 1917, when the NHL played its first season and one of the teams from Montreal (the one not named the Wanderers) officially changed its club name from Club Athletique Canadien to Club de Hockey Canadien.

With that minor change, a new logo was needed. The Montrealers had a template for their new vision, as the old look featured a red ‘C’ with an ‘A’ in the center, to represent the “Athletique” portion of the name. The switch was elementary.

And while the dimensions, borders and outlines changed over the years (the modern logo came into existence in 1953), the ‘CH’ has been a beacon for success in hockey for nearly a century.

So it really should be no surprise that Montreal emerged as champion of our logo tournament. Although the Canadiens were ranked behind the Chicago Blackhawks and Detroit Red Wings in our initial NHL rankings, they were certainly no underdogs given the broad appeal and fan base of the Montrealers.

Coasting through the preliminaries and the pool stage, Montreal then entered the tournament bracket stage. And once again, as the team has done in so many Stanley Cup showdowns, it took on all comers.

It would be no easy road for the Canadiens; first-round opponent Boston College was the No. 1 seed in the Hockey East rankings and breezed through its conference pool. Similarly, the University of North Dakota blew away the competition in the WCHA, but could not best the Habs.

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In an Original Six battle of the titans, Montreal took on Detroit in the semifinal, where the pride of Lower Canada once again came out on top. This set up an unlikely final.

The Rimouski Oceanic, pride of the Quebec League, had scratched and clawed its way past a host of tough competition, from the very game Gwinnett Gladiators of the ECHL to an earthshaking upset over the Chicago Blackhawks in the quarterfinal.

The semifinal pitted the Oceanic against the ECHL’s newest franchise, the expansion Ontario Reign of California, who had consistently mobilized their new fan base to cash in droves of votes at each stage. But the Reign would end when Rimouski used a tidal wave of its own, catapulting itself into an all-Quebec final, where the Canadiens would ultimately prevail 61 percent to 39 percent.

It was a great summer for all of us at logo-loving THN.com, but now a champion has been crowned and we turn our attention to the beginning of the NHL’s regular season. Some teams have already made remarkable runs thanks to our tourney; now it’s time to see if they can do it on the ice.

Until next summer, when we’ll likely stir up another fun debate, congratulations, Montreal.

COMMENTS (17)

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pat Posted
(2009-04-30 07:17:20)



johnstown chiefs best logo in hockey
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Matt Posted
(2009-04-30 07:08:00)



Proof that the simplest designs can be the most effective. You don't need a cartoon, an animal biting into a stick, or a big wordmark. Go Habs Go!
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PasUnPartisantDesHabs Posted
(2009-04-30 07:07:37)



How can a toilet seat win a logo contest? Come on!
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Rémi Bourget Posted
(2009-04-30 07:07:37)



Pas un partisan (ça ne prend pas de "t", partisan!), t'es rien que jaloux...
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josh Posted
(2009-04-30 07:07:34)



Ok, what everyone has to remember, is that the Canadiens logo is 100 years old with slight modifications over the years. So it is not going to be as flashy as the new logos of today. But it does the job.
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IMB Posted
(2009-04-30 07:07:28)



A logo does not need to be flashy or overly artistic to be great. The habs logo is popular because it is simple and clean, and recognizable with the most successful franchise in the history of hockey. Sure, being the logo of a popular team helps, however I don't know if that argument wins when extremely popular and historically rich teams such as the Penguins and Blackhawks were out rather early in the running, loosing to logos from much less recognizable franchises in even less popular leagues. This should reveal that people actually voted for the logo and not the team.I will throw in that the Reign logo is pretty flashy and modern looking. Gotta love that winged wheel as well.....
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Rémi Bourget Posted
(2009-04-30 07:07:27)



Félicitations aux Glorieux!!! Finally the Habs are back on top, among the contenders fort the 100th anniversary. Althought it is a very simple logo, it does the job. It might not be a flashy logo logo that of the predators or the Sharks, but it is vintage and it has so much history. Congrats for another well deserved victory. And thanks for pointing out that the "H" stands for Hockey and not for Habitant!! I was tired of that "debate". That being said, GO HABS GO!!!En route vers la 25e!!!!
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Dick Estel Posted
(2009-04-30 07:07:26)



From the start it was obvious this was about rallying massive repeat votes, not artistic quality. My grandson and I, both modern hockey fans (coming to the game in the 1990s) agree that the Canadians logo is pretty lame. C. H. Isn't that a sugar company? Of the teams in the final brackets, Florida Everblads, Gwinnett Gladiators, London Knights and Calgary Hitmen didn't deserve to be there. And in the biggest flaw of all, we could only vote on the top ten as chosen by THN's gurus. If we could have voted on all the logos in every league, the final 16 bracket would surely have been much different, even if the PR flacks still managed to drive Montreal voters to their keyboards in droves for the final. One last point, in several of the final eight matchups, I had to vote for the lesser of two evils, not for what I considered a good logo.
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Koho Posted
(2009-04-30 07:07:23)



Its not really the best logo, its the most popular logo in terms of tradition and being an icon for the sport. It's far from the best artistic logo, but because it is an icon from its history it doesn't bother me that it won. You do have to admit that if this poll was for people that don't know much about hockey it probably wouldn't have even left the first round.
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Josh Posted
(2009-04-30 07:07:21)



To call the Montreal Canadiens logo ugly is just assnine. It might not be the most flashy or hands down the best looking logo out their, but it is classy and simple and does look great. And you can't complain that the only reason the Habs won this competition is because of its fan base. Of coures Habs fans are going to vote for their teams logo. And so did some non habs fans. So quit crying about it. Its just for fun any way. It's all about opinion, and everyone is entitled to one. Detroit and Chicago have cool logo's, but are they hands down better than Montreal, in my opinion, no. And to be honest, Detroits is just a tire with a wing on it. And Chicago, well we just won't touch on that one.
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