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THN.com Playoff Blog: NHL has a pulse in America

Hockey analyst Pierre McGuire interviews Sidney Crosby of the Penguins. (Photo by Dave Sandford/Getty Images)

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Hockey analyst Pierre McGuire interviews Sidney Crosby of the Penguins. (Photo by Dave Sandford/Getty Images)

Is it lucky happenstance or the payoff from hard work and prudent planning?

We won’t know the answer to that question for several months or years, but finally the NHL is showing signs of life in the United States.

The ratings for the Stanley Cup final, both on Versus and NBC, have been strong, particularly by NHL standards.

Versus drew a reported average of 2.426 million viewers for Games 1 and 2, which is up 181 percent from 2006 (863,206 average) and 273 percent from 2007 (649,779).

NBC attracted 4.04 million for Game 3, the most entertaining tilt of the final to date. That represents a 144 percent increase over 2007 and the league’s best rating for a Game 3 in six years. In addition, more households in Detroit were watching Zetterberg vs. Crosby (18.2 percent rating) than Wallace vs. Garnett (14 percent) in Game 5 of the NBA’s Eastern Conference final.

Of course, the marquee matchup between two traditional U.S.-based hockey markets may have something to do with the spike. A Canadian team has appeared in every final since 2004.

But we won’t rain on the parade just yet. Besides, the NBC telecasts are excellent. I love the element Pierre McGuire provides between the benches, delivering heat-of-the moment interviews and the occasional report on trash talk.

When Tomas Holmstrom was injured late in Game 3 after being dumped by Hal Gill, McGuire told us one of the Penguins skated by the bench (Tyler Kennedy if memory serves correctly) and said in a disbelieving tone to the combative Swede, “That hurt you?

That was followed by another Penguin telling Wings forward Kirk Maltby it was time he retired.

It wasn’t earth-shattering, but it’s the kind of inside-the-game feel you don’t get anywhere else.

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BIG HURT?
Holmstrom’s injury remained a mystery and his status for Game 4 was unclear. There was some speculation he tweaked a knee; another “report” said he aggravated a late-season sports hernia.

Either way, if he can’t go Saturday night don’t underestimate his absence – he is the game’s premier crease-disturber. While he doesn’t collect as many points as Pavel Datsyuk or Henrik Zetterberg, his presence creates opportunities for them, tying up defensemen, drawing penalties and knocking goalies off their games. He also is adept at deflecting pucks and is very strong along the boards.

In addition, his loss would have a domino effect on line combinations and depth. Coach Mike Babcock could put Johan Franzen or Dan Cleary in Holmstrom’s place, but that weakens the Wings’ secondary attack – something that has been huge for them this post-season.

MOMENT OF SILENCE
The NHL will observe a moment of silence for Luc Bourdon prior to the start of Game 4. The 21-year-old Canucks prospect died in a motorcycle crash in New Brunswick Thursday.

The staff at The Hockey News sends its deepest condolences and prayers to his family and friends.

Jason Kay is the editor of The Hockey News and a regular contributor to THN.com. His blog appears every weekend.

For more great profiles, news and views from the world of hockey, Subscribe to The Hockey News magazine.

COMMENTS (11)

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keith Posted
(2009-04-30 06:26:25)



With the NBA soon to have a meltdown in the wake of this referee scandal, now's the time to make a move here. But everyone needs to realise that there have been fans here since the Original Six days. Many of us have been watching the sport and playing it for as long as Canadians our age. Toronto hasn't changed much, that's for sure. I lived there for 5 years and it still thinks of itself as the centre of the universe. What is important there MUST be important everywhere. Sometimes I wonder whether this navel contemplation has more to do with the insular attitude people like JR exhibit. You are not dealing with the same markets as here: the sports buck is spread over at least 10 teams in this market alone.
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Jeremy Posted
(2009-04-30 06:23:11)



Even though I'm from Detroit I still grew up watching hockey night in canada (the wings were on cable which we didn't have). So until I was probably 14 I watched more maple leaf and canadien games than anything else. The problem I have today is I can't watch Anaheim, Carolina, or Tampa play for the cup. I just can't bring myself to do it. I'd love to see the Canadiens or Maple Leafs make it but I even feel weird about Ottawa. The NHL just expanded too fast and too far. The talent pool wasn't deep enough, the fans weren't ready and it diluted the rivalries and tradional.
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Alex Posted
(2009-04-30 06:23:10)



JR - why should anyone in the states care about when someone in the Maple Leafs organization gets a pimple? Somehow, the most minor things make gigantic headlines if it involves a Canadian team while the U.S. teams only get coverage if they're traditional markets that are successful that year and something major happens. If that changed, and the hockey-specific and sports-generic media paid more balanced attention to U.S. and Canadian teams, more casual fans would convert to full-time fans in the U.S. That, and getting the NHL back onto a real network other than Versus...
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JR Posted
(2009-04-30 06:23:07)



Why should we care about how popular the NHL is in the states? Why is this news? The average American sports fan doesn't care about hockey and never will. Boast about the "great ratings" for the Stanley Cup Final in the U.S. all you want. You know no one in the U.S. will be watching if it's Ottawa-Calgary next year. So please explain to me how these great ratings are "progress".
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Chris Posted
(2009-04-30 06:23:06)



Seriously can we get a picture of some one from the team that's up 3-1 in the series right now? If you were just to look at all the pictures from THN's articles you'd think Pittsburgh swept Detroit and Crosby had 15 goals in the series
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Joe Willix Posted
(2009-04-30 06:23:02)



I'm with Bernie on this one. I make it a point to watch HNIC on the dish every Saturday and beyond the technical aspects, I find their broadcasts to be much more balanced and less rah-rah than what NBC and Versus are peddling. I'm sure they (i.e. the NHL) think they're broadcasting a game for the uninitiated below the Canada/US border, but for those of us who've been watching hockey our whole lives it's insulting.
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bernie Posted
(2009-04-30 06:22:59)



Your statement re: the telecast being well done only goes as far as the announcers and commentary. Technically the games telecast is far below the standard of HNIC, which we cannot get in the U.S. The camera angle is usually from the balcony and high def or not the camera is too far from the action. I'm not asking for innovation just copy HNIC, the gold standard of hockey telecasts.
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Mike L. Posted
(2009-04-30 06:22:54)



I said it before and I'll say it again, Wings in five. I'd be genuinely surprised if the Pens win more than one game. Wings forecheck is fierce and unrelenting. The only way the Pens win it all is if Fleury does an incredible impersonation of Bernie Parent, something I haven't seen from him in any game in the playoffs so far....
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that's not important Posted
(2009-04-30 06:22:53)



bruce, get a life. You're just jelous of the Pens!
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bruce Posted
(2009-04-30 06:22:52)



I think you meant that Jerko Ruutu and the Pens ARE all Tools, right?
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